Toast

Campaign Manager, Customer Marketing

Toast

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $100,000 - $160,000 per year

Job Level

Mid-LevelSenior

About the role

  • Orchestrate multi-channel campaigns spanning email, in-product (web/mobile), SMS, social, video, and paid media, keeping cross-functional teams on track with deadlines and deliverables to ensure coordinated messaging and optimal customer experience
  • Partner closely with stakeholders across Customer Marketing, Product Marketing, Content, Creative, Brand, and Marketing Operations to establish the campaign operational framework, including processes for planning, execution, measurement, and optimization that will define how customer campaigns function at Toast
  • Contribute to campaign strategy while maintaining a strong focus on flawless execution and project management, holding high execution standards to ensure all customer-facing work reflects Toast's brand and enterprise-quality expectations
  • Partner with the Customer Marketing Analytics to review campaign performance metrics and develop reporting frameworks that demonstrate impact on KPIs like product adoption, upsell revenue, and customer engagement
  • Help tell cohesive, impactful stories to customers that drive upsell, product adoption, and customer engagement; dive deep into campaign planning and execution while contributing to strategic direction

Requirements

  • 5+ years of marketing experience with a strong foundation in campaign management and cross-functional collaboration (preferably in a customer marketing role)
  • SaaS/B2B background, with understanding of complex product ecosystems and business customer needs
  • Marketing technology experience with tools like Marketo, Pendo, Braze, or similar tools
  • Adaptability and growth mindset - you're excited to learn and grow within this role
  • Project management excellence with the ability to prioritize competing demands, drive accountability without direct authority, and keep complex initiatives on track
  • Strategic mindset paired with execution focus - you think thoughtfully about the bigger picture but love rolling up your sleeves to get things done
  • Strong business acumen with genuine curiosity to understand our products, customers, and internal operations