Senior Manager, Digital Performance

Thomson Reuters

full-time

Posted on: 8/30/2025

Origin: • 🇺🇸 United States

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💰 $99,400 - $184,600 per year

Senior

SFDCTableau

About the role

Own the annual goal setting process for digital channels and website experiences
Contribute to the broader Digital Organization's annual OKR setting and ongoing measurement
Create, deliver, and interpret weekly, monthly, and ad hoc marketing reporting from existing tools (e.g., Tableau, SFDC) as well as self-generated reports
Identify trends and underlying reasons for those trends across business units and within key industries
Establish and iterate on reporting templates to facilitate actionable conversations with senior leadership within Marketing
Partner with Marketing Analytics to ensure digital performance complements holistic marketing performance and QBR processes
Investigate data anomalies to identify root cause and opportunities for optimization or clean-up
Define success via internal and external benchmarks and ensure outcomes can be accurately measured
Manage stakeholder relationships, synthesize data into actionable insights, and present recommendations to marketing leadership to drive digital transformation and business goals

5-8 years of experience in marketing analytics required
Degree in marketing, finance or other related field
Experience with web and digital analytics tools including Google Analytics, Adobe Analytics, Tableau and Snowflake
Experience in annual target and goal setting activities
Strong strategic thinker able to synthesize large amounts of data into digestible, practical strategies & tactics
Deep understanding of ecommerce, digital marketing, and technology trends; expert understanding of channel and on-site KPIs
Demonstrated ability to build cross-functional relationships and work collaboratively across teams
Excellent verbal and written communication skills; detail orientation and excellent follow-through
Ability to present to and influence senior leadership