The Wonderful Company

Outside Sales

• Develop and maintain 100+ grocery retail relationships within assigned territory
• Determine the best location within each store for sales of Wonderful products
• Rotate and stock all authorized products on store calls
• Maintain schematic integrity while re-merchandising projects
• Develop and maintain relationships with retailer personnel and supervisors
• Sell, up-sell, and maintain retail distribution of authorized products
• Accurately record all data-gathering objectives
• Execute and monitor company-driven marketing initiatives
• Provide chain-specific information and communication daily

Field Sales Merchandiser

• Develop and maintain 60+ grocery retail relationships within an assigned 100+ mile range territory
• Determine the best location within each store for sales of all Wonderful brand products by building and moving displays
• Rotate and stock all company authorized products on each grocery store call
• Maintain schematic integrity while re-merchandising projects including grand openings and remodels as requested by the retailer
• Develop and maintain relationships with retailer personnel and supervisors to facilitate account penetration
• Sell, up-sell, and maintain retail distribution of all headquarter-authorized products for all stores in assigned territory
• Accurately record all data-gathering objectives as instructed through use of company hand-held devices
• Execute, maintain, and monitor all company-driven marketing initiatives and programs, including maintenance of POS and coupon/tie-in programs
• Provide chain-specific information and communication on a daily basis.

Director

• Develop and lead national and strategic account plans aligned to division growth objectives
• Identify opportunities to expand distribution, increase velocity, and strengthen brand presence across key retail partners
• Serve as senior relationship owner for top retail accounts, building long-term, value-driven partnerships
• Partner closely with distributor national and regional teams to ensure best-in-class execution in market
• Align on priorities, programs, and performance expectations with distributor leadership (VPs, KAMs)
• Lead market engagement through joint business planning, ride-withs, and execution audits
• Collaborate with Marketing, Finance, and Operations to deliver integrated, customer-facing plans
• Ensure pricing, promotions, and programs are executed effectively and aligned with brand strategy
• Act as a key voice of the customer internally, influencing broader commercial strategy
• Lead, coach, and develop a team focused on national and strategic retail accounts
• Set clear performance expectations and foster a culture of accountability and results
• Support talent development, succession planning, and team capability building
• Own account performance, including volume, distribution, pricing, and profitability
• Leverage data (iDIG, KARMA, VIP, distributor systems) to generate insights and inform strategy
• Monitor inventory and in-market conditions to mitigate risks and capture opportunities
• Represent Wonderful Wines with key customers and at industry events

Field Sales Merchandiser

Field Sales Merchandiser

Director of National & Strategic Retail Accounts – US West