Product Marketing Manager, Mobile
BetterMe
Tableau
Research Analyst, Sports
The Walt Disney Company
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $65,800 - $90,400 per year
Job Level
JuniorMid-Level
Tech Stack
Tableau
About the role
- Support the execution of research projects by helping shape methodology, gather data, and analyze results
- Deliver insights through written reports, presentations, and interactive workshops with key stakeholders
- Contribute to high-impact research initiatives including Alternative Broadcast assessments, Sports Fan Spend study, fan segmentation, syndicated trackers, and audience deep dives focused on youth, women, and multicultural fans
- Track and forecast audiences for select sports properties across platforms including Tennis and Little League World Series
- Support the transformation of complex data sets into dashboards that aid analyses and help identify insights using tools like Power BI and Tableau
- Manage relationships with external research partners to ensure timely and high-quality deliverables
- Collaborate with Business Development, Corporate Strategy, Marketing, Original Content & Development, Programming, Production, PR, Finance, Digital & Streaming, and Social Content teams
Requirements
- Minimum 2 years of experience in media research, audience measurement, or related field
- Experience with analyzing national Nielsen data using NNTV and NPower
- Familiarity and/or experience digital/streaming media research tools such as Adobe Analytics and Comscore
- Understanding of quantitative methods such as survey development, sampling and post-fielding analysis
- Working knowledge of qualitative research methodologies such as online boards, focus groups, consumer panels and in-depth-interviews (IDIs)
- Must be proficient in Windows-based PC applications including Excel, Word and PowerPoint
- Clear communicator with strong writing skills and attention to detail
- Comfortable managing multiple tasks and meeting deadlines
- Experience with data query and visualization tools like Power BI, Tableau or Looker (preferred)
- Exposure to social listening or sentiment analysis platforms (preferred)
- Required Education: Bachelor’s Degree
