Senior Director, Sales Operations
Aledade, Inc.
Tableau
Director, Retail Search
Mars United Commerce
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $119,510 - $155,325 per year
Job Level
Lead
Tech Stack
Tableau
About the role
- Manage clients’ paid search investments across key retail media platforms (e.g. Amazon Advertising, Walmart Connect and Instacart) – including considerations for campaign setup/architecture, KPI & benchmark setting, item prioritization, budget allocation (always-on and seasonal), keyword research & selection, bidding guardrails, day-parting, pacing & optimization parameters and measurement & reporting
- Collaborate with cross-functional peers to translate high-level strategy into detailed, actionable brand- and retailer-specific search plans; and to determine the best way to integrate paid search within the broader omni-channel marketing mix
- Lead the current team of hands-to-keyboard retail search buyers; provide inspiration, guidance and mentorship to help them achieve optimal campaign results for our clients; and develop & nurture the existing talent and build out the team as needed
- Work with our Analytics & Data Science team to set thoughtful KPIs & benchmarks, deliver best-in-class reporting, and drive automation throughout the measurement & optimization process
- Maintain existing relationships with key retail media networks, search platforms (e.g. CitrusAd and Criteo) and third-party software and data platforms
- Stay current on the latest news, developments and trends in the industry, and regularly share updates, education, key learnings, best practices and case studies with clients and internal stakeholders
- Initiate test & learns to try out new hypotheses, ideas, approaches and/or partner capabilities that could unlock significant performance improvements for our clients
Requirements
- Proven track record of building & executing winning search strategies for brands on retail media platforms
- Experience working at an agency, retailer media network, aggregator, brand/manufacturer or other relevant company
- Deep expertise in the fundamentals of paid search strategy, planning, campaign management, measurement and optimization
- Strong familiarity and existing relationships with retail media networks and third-party search platforms like Amazon Advertising, Walmart Connect, Instacart, CitrusAd and Criteo
- Firsthand hands-to-keyboard buying experience on native or third-party platforms preferred but not required
- Dynamic, empathetic leader with seasoned team management and mentoring skills
- Ambitious self-starter who takes ownership of and great pride in his/her work
- Creative and strategic thinker who gets excited about taking on and solving complex challenges
- Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
- Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary
- Confident presenter and clear, persuasive communicator (verbal and written)
- Doer with a “roll up your sleeves and figure it out” mentality
- Adept at analyzing results, synthesizing data, drawing out insights & implications and developing insightful & actionable recommendations
- Experience using tools & platforms such as Pacvue, Analytic Index, Power BI and Tableau is preferred
- Candidates must reside within a commutable distance from the Mars United Commerce Bentonville location
