The Pack Labs

Chief Marketing Officer

• Own the full marketing operating system across all brands and channels
• Turn complex performance data into clear direction
• Create accountability across teams
• Ensure marketing performance ties directly to revenue and margin outcomes
• Report directly to the CEO and influence company strategy and growth planning
• Build a predictable marketing engine that scales
• Centralize and standardize marketing data across all brands to create a single source of truth
• Own attribution, reporting, and performance visibility across all channels
• Build and maintain executive dashboards for CAC, LTV, MER, contribution margin, and cohorts
• Translate performance data into clear priorities, decisions, and next actions for teams
• Define channel ownership, KPIs, and SOPs across paid, lifecycle, organic, and partnerships
• Establish the operating rhythm for testing, reporting, and scaling
• Design the future marketing org structure (what to hire, when, and why)
• Partner closely with Sales and Finance on forecasting, growth planning, and revenue alignment

VP of Marketing Operations – Hemp Cannabinoid Brands

• Lead the full marketing ecosystem - paid media, lifecycle, creative ops, analytics, and trade.
• Build and manage the systems that make marketing run smarter, faster, and more profitably.
• Own marketing data, forecasting, and performance dashboards; translate insights into strategy.
• Oversee all growth channels (Meta, Google, SEO, affiliates, influencers, lifecycle).
• Architect scalable workflows and reporting processes across departments.
• Collaborate cross-functionally with Sales, Product, and Finance to align forecasts and growth goals.
• Partner with the creative team to translate performance data into winning campaigns.
• Build, mentor, and develop a high-performing marketing team that thrives on accountability and innovation.

Head of Marketing Operations – Hemp CPG Brands

Head of Marketing Operations – Hemp, CPG Brands

Operations

• Own and enforce consistent CRM (HubSpot) usage across the sales organization, including deal stages, activity tracking, promotions, forecasting, and data accuracy.
• Translate sales strategy, training, and initiatives into enforceable workflows, required fields, and operating cadences within HubSpot.
• Set and uphold execution standards; address and escalate non-compliance when core fundamentals are not followed.
• Own sales forecasting, pipeline health, and revenue predictability across accounts, reps, and regions.
• Build and maintain execution-focused dashboards that reflect reality (not vanity metrics).
• Lead weekly pipeline reviews and execution check-ins with sales leadership.
• Identify risks early and recommend corrective actions.
• Ensure sales readiness before launching new programs, promotions, or initiatives.
• Define clear go / no-go criteria based on system readiness, team capacity, and execution risk.
• Build, scale, and lead a national sales team that crushes goals and sets a culture of results, accountability, and excellence.
• Create and maintain sales playbooks, operating standards, and execution checklists.
• Partner with Sales, Marketing, Operations, and Finance to ensure commercial plans are executable end-to-end.

VP of Marketing Operations – Hemp Cannabinoid Brands

Head of Marketing Operations – Hemp CPG Brands

Head of Marketing Operations – Hemp, CPG Brands

VP of Sales Operations – Cannabinoid/Hemp Brands

Head of Marketing Operations