The Pack Labs

Chief Marketing Officer

• Lead the full marketing ecosystem - paid media, lifecycle, creative ops, analytics, and trade.
• Build and manage the systems that make marketing run smarter, faster, and more profitably.
• Own marketing data, forecasting, and performance dashboards; translate insights into strategy.
• Oversee all growth channels (Meta, Google, SEO, affiliates, influencers, lifecycle).
• Architect scalable workflows and reporting processes across departments.
• Collaborate cross-functionally with Sales, Product, and Finance to align forecasts and growth goals.
• Partner with the creative team to translate performance data into winning campaigns.
• Build, mentor, and develop a high-performing marketing team that thrives on accountability and innovation.

Head of Marketing Operations – Hemp, Cannabinoid Brands

Sales

• Build and inspire a high-performance national sales team
• Secure and grow retail partnerships across convenience, smoke shops, specialty retailers, and more
• Identify and capitalize on growth opportunities in new territories, product launches, and strategic partnerships
• Implement scalable sales systems—from hiring and onboarding to processes, metrics, and forecasting
• Partner cross-functionally with marketing, operations, and product
• Leverage data and CRM tools to track performance, uncover trends, and drive revenue growth
• Represent The Pack Labs externally at events and industry meetings
• Stay ahead of market trends and regulatory changes

Head of Marketing Operations – Hemp, Cannabinoid Brands

VP of Sales, Hemp/Cannabinoid Brands