The Pack Labs

VP of Marketing Operations – Hemp Cannabinoid Brands

The Pack Labs

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $170,000 - $200,000 per year

Job Level

Lead

About the role

  • Own the full marketing operating system across all brands and channels
  • Turn complex performance data into clear direction
  • Create accountability across teams
  • Ensure marketing performance ties directly to revenue and margin outcomes
  • Report directly to the CEO and influence company strategy and growth planning
  • Build a predictable marketing engine that scales
  • Centralize and standardize marketing data across all brands to create a single source of truth
  • Own attribution, reporting, and performance visibility across all channels
  • Build and maintain executive dashboards for CAC, LTV, MER, contribution margin, and cohorts
  • Translate performance data into clear priorities, decisions, and next actions for teams
  • Define channel ownership, KPIs, and SOPs across paid, lifecycle, organic, and partnerships
  • Establish the operating rhythm for testing, reporting, and scaling
  • Design the future marketing org structure (what to hire, when, and why)
  • Partner closely with Sales and Finance on forecasting, growth planning, and revenue alignment

Requirements

  • 8 -12 years of experience in marketing operations, growth, or performance leadership
  • Proven experience scaling at least one DTC brand through meaningful growth and complexity
  • Deep comfort with numbers, unit economics, and contribution margin
  • Strong data fluency with dashboards, cohorts, forecasting, and attribution
  • Experience building systems, workflows, and reporting frameworks from scratch
  • Ability to operate hands-on early, then scale through systems and teams
  • Experience in regulated or restricted categories (cannabis, alcohol, supplements, etc.) is a major plus
  • Working expertise across DTC platforms and tools including Meta, Google Ads, GA4, Looker, Klaviyo, and Shopify
Benefits
  • full benefits
  • unlimited PTO
  • 401(k)
  • performance-based bonus tied to business outcomes
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing operationsperformance leadershipdata fluencyattributionreporting frameworksunit economicscontribution marginKPI definitiontestingscaling
Soft Skills
accountabilityinfluencestrategic planningcollaborationprioritizationdecision makingorganizational designhands-on operationgrowth planningcommunication