Head of Marketing Operations – Hemp CPG Brands
The Pack Labs
full-time
Posted on:
Location Type: Hybrid
Location: California • United States
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Salary
💰 $150,000 - $180,000 per year
Job Level
About the role
- Lead the full marketing ecosystem - paid media, lifecycle, creative ops, analytics, and trade.
- Build and manage the systems that make marketing run smarter, faster, and more profitably.
- Own marketing data, forecasting, and performance dashboards; translate insights into strategy.
- Oversee all growth channels (Meta, Google, SEO, affiliates, influencers, lifecycle).
- Architect scalable workflows and reporting processes across departments.
- Collaborate cross-functionally with Sales, Product, and Finance to align forecasts and growth goals.
- Partner with the creative team to translate performance data into winning campaigns.
- Build, mentor, and develop a high-performing marketing team that thrives on accountability and innovation.
Requirements
- 8 -12 years of experience in marketing operations, growth, or performance leadership.
- Strong data fluency - you live in dashboards and use metrics to drive every move.
- Exceptional leadership, communication, and project management skills.
- Hands-on execution mindset - you’re equally comfortable strategizing and rolling up your sleeves.
- Expertise in acquisition channels and analytics tools (Meta, Google Ads, Looker, GA4, Klaviyo, Shopify, etc.).
- Process-driven operator who brings structure, accountability, and results.
Benefits
- Unlimited PTO
- 401(k)
- comprehensive health coverage
- a people-first culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing operationsgrowth leadershipperformance leadershipdata fluencyproject managementacquisition channelsanalytics
Soft Skills
leadershipcommunicationproject managementexecution mindsetaccountabilityinnovation