Senior Digital Account Executive
The Hoffman Agency
full-time
Posted on:
Location: California, Massachusetts, Oregon • 🇺🇸 United States
Visit company websiteSalary
💰 $64,000 - $72,000 per year
Job Level
Senior
About the role
- Execute and own the day-to-day management of social media campaigns on behalf of clients, supporting content creation and engagement recommendations
- Write compelling, quality social copy that engages
- Manage online communities
- Ideate and create quality, error free work on multiple social and digital channels
- Lead projects from planning to completion with precision, time management while maintaining high-quality outcomes
- Measure success on each platform sharing actionable insights with your account teams and clients
- Lead client calls, presenting updates and contributing to proactive and positive communications
- Work with the PR teams to uncover opportunities to provide additional services to clients, expanding digital engagement
- Support new business and current client research efforts through social listening tools
- Utilize our digital tech stack to work smarter and measure performance
- Forge relationships with the Agency’s digital colleagues in the US, Asia, and Europe
- Stay current on, promote and evangelize integrated digital best practices across the Agency
- Work with creative to craft visual stories we can tell on social media
- Track the effectiveness of social media posts, campaigns and creative then recommend optimizations
- Collaborate across the agency to produce good work
Requirements
- Bachelor’s degree in business, PR/Advertising, Communications, Journalism or Liberal Arts
- 2-4 years of public relations experience (agency experience is preferred)
- Constantly thinking about social media and how our brands can communicate on these platforms
- Thirst for learning about technology, social media, and marketing
- Cultivate teamwork and a mentality that the team’s success is everyone’s success
- Knack for taking complex information and reshaping it so others can understand it
- Can problem-solve and loves a challenge
- Has a sense of humor (required)
- Excellent communication and presentation skills
- Firm understanding of social media best practices
- Ability to write compelling, quality social copy and manage online communities
- Project and account management (including ability to prioritize)
- Experience with data analytics and supporting tools like Google Analytics (a plus)
- Paid social campaign management and execution (a plus)
- Familiarity with social media management and listening platforms like Sprout Social, Agility, Hootsuite, etc. (a plus)
- Knowledge of SEO, SEM, PPC (a plus)
- Experience with marketing automation platforms like HubSpot and/or Marketo (a plus)