UpGuard

Senior Manager, Public Relations & Analyst Relations

UpGuard

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, Colorado, District of Columbia, Florida, Illinois, Louisiana, Oregon

Visit company website
✨ AI Apply
Manual Apply

Job Level

Senior

Tech Stack

Cyber Security

About the role

  • Who are we? UpGuard’s mission is to protect the world’s data. We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk. With UpGuard, organizations leverage our security expertise and software to automate what was once laborious, spreadsheet-driven processes–whether it's monitoring the attack surface of hundreds of vendors or assessing the security of their own infrastructure. UpGuard is used by some of the world’s largest, fastest-growing, and most innovative companies.\n
  • The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.\n
  • Where does this role fit in? This role is a critical individual contributor position within UpGuard's marketing team, reporting directly to the VP of Brand. You will be instrumental in shaping UpGuard's external narrative and market perception by cultivating strong relationships with key media outlets, industry analysts, and influencers. Your proactive approach and ability to work autonomously will be key in securing impactful media coverage and fostering valuable content partnerships that amplify UpGuard's brand presence and thought leadership in the cybersecurity space.

Requirements

  • Proven PR Expertise: Extensive experience (5+ years) in public relations, specifically with a strong track record of securing earned media placements with key technology and business media outlets, preferably within a B2B SaaS environment\n
  • Analyst Relations Experience: Demonstrated success in building and maintaining relationships with industry analysts (e.g., Gartner, Forrester) and influential figures in the technology space\n
  • Content Partnership Acumen: Proven ability to identify, secure, and manage content partnerships with external parties, including media, analysts, and influencers\n
  • Highly Proactive & Autonomous: Exceptional self-starter with the ability to manage multiple projects independently, prioritize effectively, and drive initiatives from conception to completion with minimal oversight\n
  • Strong Relationship Builder: Excellent interpersonal skills with a natural ability to build rapport and establish strong, trust-based connections internally with subject matter experts and externally with media, analysts, and influencers\n
  • Exceptional Communication: Outstanding written and verbal communication skills, with a keen eye for detail and the ability to craft compelling narratives\n
  • Knowledge of or a strong interest in cybersecurity is preferred but not required