The Hoffman Agency

Account Executive

• Act as a trusted business partner to clients — providing strategic communications counsel that aligns with business objectives and drives competitive differentiation.
• Develop and execute IMC strategies leveraging owned, earned, and paid media channels.
• Build and nurture strong relationships with journalists and editors, content creators, and analysts.
• Champion the agency’s reputation and culture by embodying leadership, creativity, and strategic excellence across markets.
• Support multiple client accounts and regional projects, ensuring profitability, quality of service, and award-worthy outcomes.
• Support senior team members in client engagement and project planning, contributing ideas to strengthen campaign outcomes.
• Build and maintain client relationships (including C-suite), assisting in communications with senior stakeholders where appropriate.
• Anticipate challenges, identify opportunities, and proactively shape strategies that advance both client and agency goals.
• Contribute to new business efforts by supporting pitch decks, and presentations with insights.
• Participate in developing and applying Hoffman Agency (HA) products and methodologies for regional replication.
• Contribute to agency growth initiatives such as off-sites, “lunch bucket” presentations, and cross-regional knowledge sharing.

Senior Account Executive

• Oversee 4-6 accounts, and dive in deep in both strategy and execution, to ensure the deliverables are streamlined and exceed client expectations
• Manage direct report(s) while coaching and mentoring junior team members, providing feedback, actionable steps, and setting goals to support career advancement at Hoffman
• Develop strong relationships with clients through strategic council, providing recommendations, and setting expectations for program execution and results
• Drive strategy for media pitching, maintain a network of media contacts, drive signature story pitches, and host media briefings with senior spokespersons
• Contribute to RFPs and pitch decks and participate in new business presentations
• Advocate for Hoffman’s service offerings, providing education on Hoffman’s capabilities to enhance client impact and business growth
• Review key content pieces (such as press releases Q&A documents, bylines), and drive development of key messages and PR plans for clients
• Oversee and review all reporting efforts, track results against annual goals, and drive client satisfaction

Account Director – B2B Tech

Chief Marketing Officer

• Support the delivery of marketing communications activity across European markets
• Coordinate and deliver campaigns and content
• Focus on always-on marketing activity for The Hoffman Agency Europe

Marketing Executive

Public Relations

• Execute social media campaigns on behalf of clients
• Support content creation and engagement recommendations
• Write compelling social copy that engages
• Manage online communities on behalf of client objectives
• Work with the PR teams to uncover opportunities to expand the engagement into digital
• Support new business and current client research efforts through social listening tools
• Collaborate with PR, Creative, and senior leadership to produce great work
• Stay current on digital marketing trends and potential new channels/strategies to keep ahead of the curve
• Utilize our digital tech stack to work smarter and measure performance
• Believe in the adage for content, “show, don’t tell”
• Forge relationships with the Agency’s digital colleagues in the US, Asia, and Europe

Digital Summer Internship – B2B Tech PR

• Media monitoring: Scan for client media coverage and compile media coverage reports to provide to clients
• Media relations: Monitor editorial opportunities and flag them to the team, research media contacts, compile media contact lists for pitching, draft media pitches, reach out to reporters, and create reporter briefing sheets
• Speaking and awards: Create and update yearly calendars with speaking and awards opportunities, pull together abstracts and awards submission drafts, and submit the abstracts to nominate the company or product
• Social media: Research and draft content to submit to client social media platforms
• Content creation: Draft press releases and PowerPoint presentations for client speaking programs
• Reporting: Compile monthly metrics reports and end-of-the-month reports
• New business: Pull together preliminary research to contribute to new business pitches
• Spirit committee: Be part of the Hoffman spirit committee to help plan company events or special treats

Summer PR Internship – B2B Tech

Recruitment

• Take full ownership of end-to-end recruitment delivery across assigned APAC markets
• Manage multiple requisitions concurrently in a fast-paced environment
• Partner closely with hiring managers to clarify expectations, role scope, and hiring priorities
• Proactively identify hiring risks, pipeline gaps, and market challenges, and act on them
• Build strong talent pipelines through direct sourcing, referrals, and proactive market mapping
• Serve as a trusted recruitment partner to hiring managers and coordinate with external recruitment agencies where needed

Talent Acquisition Manager – APAC

Financial Planning and Analysis

• Partner with SEA business leaders, Operations, and Finance teams to support strategic and commercial decision-making
• Translate complex financial data into clear, practical insights for non-finance stakeholders
• Support regional pricing strategies to ensure competitiveness across SEA markets
• Lead client contract reviews, ensuring commercial viability and sustainable pricing structures
• Manage Net Working Capital (NWC) to strengthen cash flow and liquidity across the region
• Lead budgeting and forecasting cycles, ensuring alignment with business objectives and growth targets
• Ensure financial reporting delivers timely, accurate, and meaningful insights to leadership
• Work closely with regional finance to maintain strong financial controls — balancing governance with commercial agility
• Identify opportunities to streamline processes and improve operational efficiency

Finance Manager

Account Manager

• Serve as the primary client liaison, providing strategic communications counsel that aligns business goals with measurable outcomes
• Build and nurture a strong network of media, analyst, and influencer contacts to amplify client visibility across key channels
• Develop creative pitching strategies, manage interviews, media briefings, and roundtables to ensure impactful storytelling and consistent media coverage
• Craft high-quality written materials — including press releases, Q&A documents, bylines, and strategic communication plans — in English and/or Chinese with clarity and creativity
• Analyze market intelligence and campaign performance, delivering actionable insights that inform strategy, optimize results, and guide client decision-making
• Design and execute integrated marketing communications (IMC) programs that combine traditional PR with digital innovation across owned, earned, and paid channels
• Lead day-to-day account operations with precision — managing budgets, coordinating cross-functional teams, and ensuring seamless project execution and quality delivery
• Collaborate with senior leadership to drive client satisfaction, profitability, and continuous improvement in campaign performance
• Contribute to new business initiatives through RFP development, pitch presentations, and creative ideation that highlights the agency’s expertise and market differentiation
• Mentor and coach junior team members through regular feedback, skill-building sessions, and internal knowledge-sharing programs to strengthen collective team capability and growth

• Partner closely with clients on day-to-day engagement and project planning, building strong relationships and supporting communications with senior and C-suite leaders
• Produce polished, high-quality content and support the use of Hoffman methodologies, while contributing to agency initiatives such as off-sites, lunch-bucket sessions, and cross-regional knowledge sharing
• Spot opportunities and challenges early, helping shape smart, forward-looking strategies that deliver real impact for both clients and the agency
• Keep a sharp pulse on industry, technology, and media trends (e.g., semiconductors, IoT, supply chain) to guide campaign ideas and media outreach
• Bring digital-first thinking into every plan, blending traditional, social, and owned media to create integrated, measurable communications strategies
• Grow and strengthen relationships with media, analysts, influencers, and non-traditional channels, exploring fresh ways to tell client stories
• Play an active role in new business—supporting pitch development, crafting insights, and creating compelling presentations and decks

Associate Account Executive

• Step into a role where creativity meets strategy and each day brings new opportunities to shape how brands are seen and heard.
• Collaborate closely with clients and senior leaders to uncover what truly matters to the business and translate those insights into impactful communications.
• Craft integrated MarComms strategies across owned, earned, and paid channels, ensuring every execution is sharp, thoughtful, and commercially aligned.
• Contribute to delivering work that strengthens relationships, elevates brand stories, and supports the agency’s continued growth.
• Partner closely with clients on day-to-day engagement and project planning, building strong relationships and supporting communications with senior and C-suite leaders.
• Produce polished, high-quality content and support the use of Hoffman methodologies, while contributing to agency initiatives.

• Shape our reputation across markets, bringing leadership, creativity, and strategic clarity
• Advise clients with confidence, offering insights that influence business outcomes and sharpen differentiation
• Craft and execute integrated MarComms strategies across earned, owned, social, and paid channels
• Run regional and multi-market programs, ensuring profitability, quality, and standout work
• Partner with senior leaders to elevate ideas, strengthen programs, and drive campaign excellence.
• Build trusted relationships with clients, including senior and C-suite stakeholders.
• Stay ahead of the narrative, anticipating risks, identifying opportunities, and shaping smarter strategies
• Support new business pursuits, contributing research, insights, and pitch storytelling
• Track industry and media trends, especially in fast-evolving tech sectors, to inform outreach and strategy
• Champion digital-first thinking, integrating modern storytelling and measurable impact into every plan
• Expand media and analyst engagement, exploring innovative and unconventional influencer pathways
• Raise the bar on communication, delivering crisp and compelling writing and presentations
• Apply and evolve Hoffman methodologies to strengthen regional consistency and craft discipline.
• Support team development, contributing to a high-performing, collaborative culture
• Participate in agency initiatives, from off-sites to cross-market knowledge sharing.

• Execute social media campaigns on behalf of clients, supporting content creation and engagement recommendations
• Ideate and create quality, error free work on multiple social and digital channels
• Write compelling, quality social copy that engages
• Manage online communities
• Measure success on each platform sharing actionable insights with your account teams and clients
• Utilize our digital tech stack to work smarter and measure performance
• Work with the PR teams to uncover opportunities to expand the engagement into digital
• Support new business and current client research efforts through social listening tools
• Stay current on, promote and evangelize integrated digital best practices across the Agency – including new channels and strategies that keep us ahead of the curve
• Believe in the adage for content, “show, don’t tell”
• Forge relationships with the Agency’s digital colleagues in the US, Asia, and Europe
• Work with creative to craft visual stories we can tell on social media
• Track the effectiveness of social media posts, campaigns and creative then recommend optimizations
• Collaborate across the agency to produce good work!

Digital Account Executive – B2B Tech

• Act as a trusted business partner to clients — providing strategic communications counsel that aligns with business objectives and drives competitive differentiation.
• Develop and execute IMC strategies leveraging owned, earned, and paid media channels.
• Build and nurture strong relationships with journalists and editors, content creators, and analysts.
• Champion the agency’s reputation and culture by embodying leadership, creativity, and strategic excellence across markets.
• Support multiple client accounts and regional projects, ensuring profitability, quality of service, and award-worthy outcomes.
• Support senior team members in client engagement and project planning, contributing ideas to strengthen campaign outcomes.
• Build and maintain client relationships (including C-suite), assisting in communications with senior stakeholders where appropriate.
• Anticipate challenges, identify opportunities, and proactively shape strategies that advance both client and agency goals.
• Contribute to new business efforts by supporting pitch decks and presentations with insights.
• Participate in developing and applying Hoffman Agency (HA) products and methodologies for regional replication.

Video Editor

• Produce short-form video content for social platforms — motion graphics, live-action edits, 2D animation and more
• Contribute to brand videos, explainers and technical videos from concept through final delivery
• Edit live-action footage and event highlights, with occasional on-site photo/video shooting
• Develop content for proposals, campaigns and multi-channel communications projects
• Brainstorm and co-create ideas with regional and global teams across time zones
• Collaborate with designers to bring static visuals to life through motion
• Transform concepts into dynamic motion assets with strong pacing, rhythm and emotional impact
• Help ensure that every piece of video aligns with brand guidelines and campaign storytelling goals
• Adapt different styles — from playful social-first pieces to polished brand videos
• Stay curious about AI techniques, generative video tools and new storytelling formats

Senior Video Storyteller

• Produce short-form video content for social platforms — motion graphics, live-action edits, 2D animation and more
• Contribute to brand videos, explainers, and technical videos from concept through final delivery
• Edit live-action footage and event highlights, with occasional on-site photo/video shooting
• Develop content for proposals, campaigns, and multi-channel communications projects
• Brainstorm and co-create ideas with regional and global teams across time zones
• Collaborate with designers to bring static visuals to life through motion
• Help ensure that every piece of video aligns with brand guidelines and campaign storytelling goals
• Adapt different styles — from playful social-first pieces to polished brand videos
• Stay curious about AI techniques, generative video tools, and new storytelling formats
• Experiment with new software, workflows, and creative methods to expand what’s possible in video