The Hoffman Agency

Communications

• Monitor and interpret current affairs, regulatory, and geopolitical developments across tech, innovation, and global industries
• Identify risks, opportunities, and inflection points, translating them into actionable guidance and advisory for clients
• Transform insights into actionable recommendations and communications strategies
• Develop stakeholder maps, scenarios, messaging and positioning frameworks
• Prepare executives for high-stakes interactions, including briefings, interviews, panels, stakeholder meetings, and external engagements
• Develop proactive and reactive communications strategies for sensitive or high-stake issues
• Act as a trusted day-to-day adviser to clients alongside the account lead while working across markets to deliver integrated programmes efficiently and to a high standard

Manager, Public Affairs – Strategic Communications

Account Executive

• Contribute to big-picture thinking and how ideas come to life across paid, owned, and earned channels—ensuring every touchpoint works together to move audiences.
• Craft sharp pitching strategies, uncover compelling story angles, and build relationships with media that matter.
• Competently develop executive briefing materials, orchestrating media moments that make impact.
• Bring stories to life with accuracy, consistency, and flair. Develop key materials—press releases, Q&As, bylines—in line with client narratives and messaging in both English and Chinese.
• Turn data into meaning. Pull together reports, track performance against goals, and deliver insights that help clients see what’s working—and what’s next.
• Own specific project components, holding yourself accountable to team and clients, updating on progress and being a proactive partner to all stakeholders.
• Support on day-to-day activities with precision, working closely with senior leaders to ensure seamless execution.
• Help fuel growth by contributing to RFPs, shaping pitch narratives, and supporting new business conversations that open doors.
• Guide interns and other junior teammates with thoughtful feedback, coaching both hard and soft skills so they can grow into the next generation of agency talent.