Catena

"Growth & Lead Systems Manager"

Catena

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Senior

Tech Stack

Python

About the role

  • Lead Generation and Paid Media
  • Manage Google and Meta Ads campaigns for multiple service properties
  • Prioritize campaigns with < $25 CPL and 30+ high-quality leads/month
  • Launch, test, and scale PPC campaigns using Search, Performance Max, and Meta Lead Ads
  • Build and iterate landing pages with Webflow, Replit, and CMS integrations
  • SEO and Site Optimization
  • Optimize GBP listings, citations, backlinks, and internal linking for local SEO
  • Collaborate with AI tools to deploy and QA optimized content
  • Standardize SEO best practices across 60+ sites
  • Analytics and Attribution
  • Clean and unify data across GA4, Tag Manager, and WhatConverts
  • Build attribution infrastructure to track form submissions, calls, and ad conversions
  • Implement tracking SOPs and scalable dashboards
  • AI and Automation
  • Use Zapier, Make, and Python scripts to build growth automations
  • Automate repetitive tasks like GBP posting, lead scoring, and content deployment
  • Contribute to an automation-first playbook for scaling digital properties
  • Innovation and Strategy
  • Launch Next-Gen AI-powered landing pages and test for viability
  • Upsell and optimize existing properties based on lead volume and CPL
  • Create SOPs for niche-based SEO and PPC systems

Requirements

  • 5+ years in SEO, PPC, or growth roles
  • Proven local lead gen experience (30+ leads/month at CPL < $40)
  • Expert-level proficiency with Google Ads, GA4, Tag Manager, and WhatConverts
  • Strong automation background using Zapier, Make, or Python
  • Experience with landing page builders and CMS platforms (Replit, Webflow, etc.)
  • High responsiveness, proactivity, and execution ownership
  • Nice-to-Have: Experience in rank-and-rent or high-volume affiliate SEO
  • Nice-to-Have: Familiarity with Replit, SynthFlow, Local Falcon, Mangools
  • Nice-to-Have: Ability to write and manage lightweight Python scripts for scraping or automation
  • Nice-to-Have: Prior experience working with AI agents for content or lead handling