Senior Manager, Content Strategy
eClinical Solutions
Marketing Content Designer
Office Depot
full-time
Posted on:
Location: Florida • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Develop engaging and persuasive content for various marketing materials: Create content for social media posts, email campaigns, blogs, white papers, website, and event collateral to drive engagement and conversion.
- Collaborate with the marketing team, product managers, and other stakeholders: Understand project requirements and strategy alignment to ensure cohesive and effective marketing efforts.
- Optimize digital assets and content for search engines: Apply SEO & AISO best practices to enhance visibility and ranking of digital content.
- Assist in the design and layout of marketing materials: Ensure a cohesive and visually appealing presentation that aligns with brand identity and enhances user experience.
- Contribute to brand development efforts: Maintain and evolve brand identity across all visual touchpoints to strengthen brand recognition and loyalty.
- Analyze marketing performance: Measure the success of creative campaigns and related strategies to inform future marketing efforts.
- Conduct research to understand target audiences: Tailor copy to resonate with target audiences and improve engagement.
- Edit and proofread copy: Ensure accuracy, clarity, and consistency in all written materials.
Requirements
- Level of Formal Education: Bachelor's degree or equivalent experience
- Area of Study: Marketing, Graphic Design or Communications
- Minimum Years of Experience: 3
- Type of Experience: Proven experience in copywriting and design: Demonstrated ability to create engaging and persuasive content that drives engagement and conversion while maintaining brand identity
- Special Certifications: Courses or Certifications in SEO and Digital Marketing would be a plus. However, proven current understanding of SEO and AISO best practices and digital marketing strategies is enough as this is crucial for the role.
- Technical Competencies & Information Systems:
- Proven experience in copywriting and design.
- Strong understanding of brand identity and marketing principles.
- Proficient in Adobe Creative Suite, Figma, WordPress, Elementor Pro & SEM Rush.
- Experience with Microsoft PowerPoint, Excel, Word, Teams & SharePoint.
- Understanding of SEO best practices and marketing analytics.
- Excellent writing, editing, and proofreading skills
- Skills & Abilities:
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Execute work with a holistic perspective, considering broader implications and ensuring alignment with overall brand and business strategy.
- Analyze marketing performance to measure the success of creative campaigns and related strategies.
- Conduct research to understand target audiences and tailor copy to resonate with them.
- Stay updated on industry trends and best practices in copywriting and design.
- Language Skills:
- Fluent English Required
- Excellent verbal and written skills
- Personal Attributes & Other/Preferred:
- Strategic thinker with a hands-on approach to execution.
- Results-oriented with a focus on driving measurable outcomes.
- Collaborative team player who thrives in a cross-functional environment.
- Innovative mindset with a passion for staying ahead of marketing trends and technologies
