Office Depot

Marketing Content Designer

Office Depot

full-time

Posted on:

Origin:  • 🇺🇸 United States • Florida

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Job Level

Mid-LevelSenior

Tech Stack

WordPress

About the role

  • Develop engaging and persuasive content for various marketing materials: Create content for social media posts, email campaigns, blogs, white papers, website, and event collateral to drive engagement and conversion.
  • Collaborate with the marketing team, product managers, and other stakeholders: Understand project requirements and strategy alignment to ensure cohesive and effective marketing efforts.
  • Optimize digital assets and content for search engines: Apply SEO & AISO best practices to enhance visibility and ranking of digital content.
  • Assist in the design and layout of marketing materials: Ensure a cohesive and visually appealing presentation that aligns with brand identity and enhances user experience.
  • Contribute to brand development efforts: Maintain and evolve brand identity across all visual touchpoints to strengthen brand recognition and loyalty.
  • Analyze marketing performance: Measure the success of creative campaigns and related strategies to inform future marketing efforts.
  • Conduct research to understand target audiences: Tailor copy to resonate with target audiences and improve engagement.
  • Edit and proofread copy: Ensure accuracy, clarity, and consistency in all written materials.

Requirements

  • Level of Formal Education: Bachelor's degree or equivalent experience
  • Area of Study: Marketing, Graphic Design or Communications
  • Minimum Years of Experience: 3
  • Type of Experience: Proven experience in copywriting and design: Demonstrated ability to create engaging and persuasive content that drives engagement and conversion while maintaining brand identity
  • Special Certifications: Courses or Certifications in SEO and Digital Marketing would be a plus. However, proven current understanding of SEO and AISO best practices and digital marketing strategies is enough as this is crucial for the role.
  • Technical Competencies & Information Systems:
  • Proven experience in copywriting and design.
  • Strong understanding of brand identity and marketing principles.
  • Proficient in Adobe Creative Suite, Figma, WordPress, Elementor Pro & SEM Rush.
  • Experience with Microsoft PowerPoint, Excel, Word, Teams & SharePoint.
  • Understanding of SEO best practices and marketing analytics.
  • Excellent writing, editing, and proofreading skills
  • Skills & Abilities:
  • Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
  • Execute work with a holistic perspective, considering broader implications and ensuring alignment with overall brand and business strategy.
  • Analyze marketing performance to measure the success of creative campaigns and related strategies.
  • Conduct research to understand target audiences and tailor copy to resonate with them.
  • Stay updated on industry trends and best practices in copywriting and design.
  • Language Skills:
  • Fluent English Required
  • Excellent verbal and written skills
  • Personal Attributes & Other/Preferred:
  • Strategic thinker with a hands-on approach to execution.
  • Results-oriented with a focus on driving measurable outcomes.
  • Collaborative team player who thrives in a cross-functional environment.
  • Innovative mindset with a passion for staying ahead of marketing trends and technologies