Salary
💰 $100,000 - $120,000 per year
Job Level
Mid-LevelSenior
About the role
- Manage and execute tactics to grow GoodLeap’s social media presence across platforms (LinkedIn, YouTube, Instagram, Twitter, Facebook, etc.), including editorial calendar planning, implementation, copy writing, and reporting
- Develop social media content strategies to reach various business objectives and demonstrate sector thought leadership
- Build organic and paid social media marketing campaigns to amplify messages to key audience segments
- Set measurable goals for social content and cross‑channel programs; determine KPIs and measurement tools in collaboration with marketing team
- Collaborate with PR and product marketing teams to build holistic social media programming
- Analyze data, write concise metrics recaps and report results to the marketing team and management
- Manage online reputation
- Help manage social channels for related GoodLeap entities, including the nonprofit GivePower
- Work closely with communications, marketing, and creative teams to implement social media campaigns that resonate with stakeholders
Requirements
- Bachelor's Degree and 5+ years' experience in social media, content, or editorial field
- Exceptional writing skills
- Prior experience in building and executing social media from the ground up
- Creative; ability to develop a high volume of new content ideas and modify graphics in collaboration with design teams
- Analytical; keen understanding of social media KPIs by post type and platform and ability to analyze data to craft narratives and reports
- Highly organized; ability to work on many projects with moving timelines
- Proven track record for developing original content programs
- A solid understanding of third‑party social media/influencer tracking tools
- Ability to work with a team of individuals to meet organizational goals
- Must be a self‑starter with a drive to produce results and the ability to adapt quickly to changing environments