Senior Manager, Marketing Communications
PANTHERx Rare Pharmacy
Digital Account Executive
The Hoffman Agency
full-time
Posted on:
Origin: • 🇺🇸 United States • California, Massachusetts, Oregon
Visit company websiteSalary
💰 $55,000 - $62,000 per year
Job Level
Junior
About the role
- Execute social media campaigns on behalf of clients, supporting content creation and engagement recommendations
- Ideate and create quality, error free work on multiple social and digital channels
- Write compelling , quality social copy that engages
- Manage online communities
- Measure success on each platform sharing actionable insights with your account teams and clients
- Utilize our digital tech stack to work smarter and measure performance
- Work with the PR teams to uncover opportunities to expand the engagement into digital
- Support new business and current client research efforts through social listening tools
- Stay current on, promote and evangelize integrated digital best practices across the Agency – including new channels and strategies that keep us ahead of the curve
- Forge relationships with the Agency’s digital colleagues in the US, Asia, and Europe
- Work with creative to craft visual stories we can tell on social media
- Track the effectiveness of social media posts, campaigns and creative then recommend optimizations
- Collaborate across the agency to produce good work !
Requirements
- Bachelor’s degree in business, PR/Advertising, Communications, Journalism or Liberal Arts
- 1- 3 years of public relations experience (agency experience is preferred)
- Constantly thinking about social media and how our brands can communicate on these platforms
- Thirst for learning about technology, social media, and marketing
- Cultivate teamwork and a mentality that the team’s success is everyone’s success
- knack for taking complex information and reshaping it so others can understand it
- Can problem-solve and loves a challenge
- Has a sense of humor (required)
- Understanding of social media best practices
- Data analytics and supporting tools like Google Analytics (a plus)
- Paid social campaign management and execution (a plus)
- Social media management and listening platforms like Sprout Social , Agility, Hootsuite, etc. (a plus)
- SEO, SEM, PPC and other acronyms that fall under the digital umbrella (a plus)
- Marketing automation platforms like HubSpot and/or Marketo is also a plus
