Unifin Inc

Email Marketing Manager

Unifin Inc

full-time

Posted on:

Origin:  • 🇵🇭 Philippines

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Job Level

Mid-LevelSenior

About the role

  • About the Role We are seeking a highly skilled and detail-oriented Email Marketing Manager to oversee our email and text communications strategy. This individual will focus heavily on email deliverability, content creation, and performance optimization (90% email / 10% text), ensuring our campaigns reach the right audience, deliver the right message, and drive measurable results.
  • Key Responsibilities:
  • Email Infrastructure & Deliverability
  • - Manage and monitor email domains, IP reputation, and inbox placement.
  • - Implement SPF, DKIM, DMARC and maintain compliance with regulatory requirements.
  • - Oversee sender reputation and resolve deliverability issues.
  • Content & Campaign Creation
  • - Create and refine email templates and content (empathy, urgency, demands).
  • - Develop compelling subject lines, copy, and CTAs.
  • - Run A/B testing across content and design.
  • - Manage and schedule SMS/text campaigns (10%).
  • Campaign Management & Analytics
  • - Launch and manage multi-segmented campaigns.
  • - Track click-throughs, portal logins, and inbound calls.
  • - Own UTM parameter setup and reporting.
  • - Provide insights to optimize performance.
  • Cross-Team Collaboration
  • - Ensure campaigns align with compliance and business goals.
  • - Provide regular reporting dashboards to leadership.

Requirements

  • - 3+ years in email marketing / deliverability / campaign strategy.
  • - Strong knowledge of email systems, IP/domain management.
  • - Experience with MailWiz, SendGrid, or similar ESPs.
  • - Skilled in persuasive, compliant copywriting.
  • - Proficient with Google Analytics, UTM tracking, reporting tools.
  • - Familiarity with SMS campaign tools (a plus).
  • - Excellent English communication skills.
  • - Regulated industry experience preferred.