The Duckhorn Portfolio

Brand Manager

• Manages the health and performance of the product portfolio, leading analysis and execution related to new product development, packaging and design updates, label vintage changes, and SKU optimization, with recommendations aligned to broader brand strategy.
• Leads the execution of the annual brand plan and supports its development by translating established brand strategy into clear initiatives, programs, and priorities with corresponding performance measurement.
• Owns the execution and optimization of the marketing mix, including product positioning, packaging, national POS development, promotion, pricing support, event participation, and all trade and consumer communications.
• Leads creative agencies and business partners in developing brand platforms and executing creative campaign(s) that support brand strategy (i.e., PR, digital marketing, sponsorships, partnerships, advertising, events). Includes managing briefs, timelines, and output quality to deliver against brand objectives.
• Builds strong, collaborative relationships with Sales, Finance, Winemaking, Supply Chain, and Trade Marketing teams, serving as primary day-to-day brand partner.
• Accountable for day‑to‑day management of the brand budget, including tracking spend, reconciling actuals, and managing budget revisions to ensure alignment with annual plan.
• Works with Trade Marketing to develop and deploy branded tools, programs, and materials for use across on‑premise, off‑premise, aligned to the annual brand plan.
• Supports pricing and promotional execution by partnering with Sales and Finance to track in‑market performance and ensure alignment to established pricing strategy and guardrails.
• Monitors market conditions, sales performance, and depletion trends, identifying risks and opportunities and proactively communicating insights to inform strategic discussions.
• Supports consumer, trade, and market research initiatives, including coordinating research execution, synthesizing findings, and applying insights to improve brand programs and performance (includes in-market/survey activities)

Brand Manager – Sonoma-Cutrer, Greenwing