Marketing Coordinator
United Aesthetics Alliance
Marketing Specialist
Technology Credit Union (Tech CU)
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $81,000 - $113,000 per year
Job Level
Mid-LevelSenior
About the role
- Reports to Director of Marketing and supports execution of marketing campaigns, content creation, channel strategy, and performance analysis
- Assists in development and execution of integrated marketing campaigns across digital, social, email, and traditional channels
- Collaborates with cross-functional teams and agency partners to create content including email, newsletters, paid media, social posts, and promotional materials
- Monitors and reports on campaign performance using tools like Google Analytics and HubSpot
- Conducts market research and competitive analysis to identify trends and opportunities
- Supports SEO/SEM strategies and influences website content updates
- Coordinates with external vendors and agencies to ensure campaigns are on time and accurate
- Oversees Member Satisfaction/Net Promoter Score survey program
- Ensures marketing materials are compliant and have legal approval
- Partners with Data Management and Analytics to analyze member behaviors and campaign performance
- Maintains and updates the marketing calendar to ensure timely execution of campaigns
- Leads, implements and measures marketing workflows through test-and-learn processes
- Collaborates with lines of business partners to align product and promotion priorities with marketing campaigns
- Manages marketing requests via internal ticket system and builds stakeholder presentations
- Assists the Marketing Director with additional support as needed
Requirements
- Bachelor’s degree in Marketing or related field
- 4+ years of relevant experience in the financial services industry
- Knowledge of and demonstrable results in consumer branding, advertising, acquisition, and marketing programs/campaigns
- Web design (HTML) and/or project management software (such as JIRA) experience is a plus
- Good knowledge of current trends and financial products and services (mortgage, home equity line of credit, auto loan, credit card, checking/savings accounts, bill pay, online and mobile banking, etc.)
- Knowledge of pricing, credit union/bank compliance requirements, and competitive landscape
- Strong ability to think strategically and execute tactics with a bias toward action
- Strong interpersonal skills; ability to collaborate, facilitate constructive discussion and challenge opposing viewpoints when necessary
- Program development and project management skills
- Strong organizational skills with ability to multi-task and manage competing deadlines
- High professional working proficiency in spoken and written US English
- Meticulous attention to detail
- Proficient in Microsoft Office
- Strong visual sense to evaluate graphic layouts
- Strong work ethic, positive attitude, self-starter
- Travel may be required to visit Tech CU locations and attend offsite meetings or events
