Responsible for timely, accurate and detailed reporting and discovering insights from social data
Point person for functional reporting and metrics; proactive leadership and commitment to detail and accuracy
Lead setup, access, usage guidance and governance of technical social tools for social content delivery and Brand protection with regional teams and global operations
Report to the Director External Marketing, Social Media
Full responsibility for data integrity and organizational reporting for social media
Analyze data daily, weekly, and monthly and present findings with recommendations for improvement
Assist the Social Cares Team (SCT) and Cyber Defense Operation Centre (CDOC) and advise resolution of alerts on social properties
Coordinate metrics, reporting, analysis, and insight across all global social networks with regional marketing
Create and provide leadership, oversight, and governance of the global social technology and business intelligence framework
Design, enhance and produce social content and brand protection functional performance reporting (Daily, Weekly, Monthly, Quarterly, Annually)
Review reports to determine characteristics and recommend best practices
Examine and improve report formats for quick consumption and action
Track and articulate business impact and results of social functions and activities
Analyze trends to identify risks and opportunities
Deliver analysis and recommendations to feed into strategy, campaigns, content, and Brand protection planning
Provide ad-hoc reporting and analysis for specific events, activities, and campaigns
Execute roadmap to advance social reporting, dashboards, and analytic capabilities for B2B and Employer Brand
Help design solutions to aggregate data via export, import and API from various social management tools into reporting and visualization solutions
Requirements
Bachelor's Degree in related field from a four-year college or university
2 - 4 Years of Experience preferred
Sense of professionalism and ability to develop relationships
Strong attention to detail especially with numbers, data, reporting and visualization
Self-starter, sense of urgency, and works well under pressure
Demonstrated ability to multi-task, prioritize, and meet timelines on deliverables
Excellent Microsoft Office/Excel/Word/PowerPoint/Outlook application skills required
Strong communication skills: visual, written and verbal, and ability to interface with cross-functional teams and a variety of audiences
Prior experience in generating or analyzing reports and analytics
Strong business and marketing acumen combined with superior analytical and data skills
Ability to translate data into digestible stories and actionable insights
Insatiable appetite for understanding real-time digital data and metrics as well as patterns and trends
Experience with social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
Experience with social listening and content tools
Experience working with Google Analytics preferred