Digital Marketing, Customer Education Strategist
Penbrothers
Job Level
Senior
About the role
- Drive audience growth and engagement across both brands (followers, views, reach, engagement).
- Create engaging content, graphics, and videos tailored for LinkedIn and digital platforms.
- Plan scripts and shot lists; collaborate with the AU team; design graphics and edit raw footage into high-quality short- and long-form videos with hooks, captions/subtitles, and on-brand visuals.
- Manage the content calendar, including posts, case studies, one-pagers, proposals, decks, landing pages, and EDM copy; build Case Studies.
- Maintain and update websites with light SEO optimisation (titles, thumbnails, UTMs).
- Build and manage CRM segments, automations, and dashboards; deliver weekly performance insights.
- Work closely with SDRs to coordinate sends, handoffs, and effective content utilisation.
- Deliver efficient marketing operations, reporting, and analytics; support sales enablement and demand generation.
Requirements
- Excellent written English with the ability to produce clear, persuasive copy across channels.
- Strong graphic design skills: expertise in Canva (preferred) and at least one of Figma/Adobe Illustrator/Photoshop.
- Proficient in video editing tools (e.g., CapCut, Premiere) including captions, subtitles, and basic motion graphics.
- Highly organised, with proven ability to manage multiple projects and priorities.
- Experience with CMS platforms, UTM tracking, basic analytics (Google Analytics/LinkedIn), and presentation tools (PowerPoint/Canva).
