Content and Digital Marketing Specialist
Inside Out Group
GoWordPress
Digital Marketing Analyst
Balsam Brands
contract
Posted on:
Location Type: Remote
Location: Remote • 🇵🇭 Philippines
Visit company websiteSalary
💰 $6 per hour
Job Level
Junior
About the role
- Campaign Management & Optimizations: Monitor ad account performance (Google Ads, Microsoft Ads, Meta, Amazon Ads, etc.) and make adjustments to ensure KPIs are met.
- Run tests and continuous learning initiatives to improve account performance.
- Implement optimizations and strategies with alignment from senior team members.
- Serve as channel lead when needed, ensuring budget tracking and KPI delivery.
- Stay up to date with digital marketing trends and apply a testing mindset.
- Data Analysis & Reporting: Conduct deep-dive data analysis, competitive reviews, and metric correlation.
- Provide actionable insights and recommendations, implement changes, and monitor results.
- Prepare reports and presentations to share during check-ins with the team.
- Track and report on acquisition metrics, including customer acquisition cost and incremental lift.
- Cross-Functional Collaboration: Participate in cross-functional meetings, sharing performance updates and strategies.
- Coordinate seamlessly with internal teams to align deliverables and timelines.
- Support integrated planning initiatives, such as creative and promotional planning.
- Document campaign audits and maintain clear process documentation for sustainability.
- Other Duties & Responsibilities: Support ad hoc vendor acquisition or channel expansion projects as required.
- Perform other duties as assigned to support Digital Acquisition and broader Marketing initiatives.
Requirements
- Bachelor’s Degree in Marketing or a related field
- Minimum of one (1) year of hands-on experience in Digital Acquisition or Digital Marketing
- Minimum of one (1) year proven experience managing Google Ads campaigns (must-have)
- Strong proficiency in MS Excel (must be comfortable building and using complex formulas/models)
- Knowledge of additional platforms such as Microsoft Ads, Meta Ads, or Amazon Ads is a plus.
- Experience with AI tools, tracking, and attribution platforms will be an advantage.
- Strong organizational skills with the ability to handle large campaigns and documentation.
- Excellent communication and collaboration skills.
- Comfortable starting work as early as 6AM Manila time to overlap with US-based team members.
Benefits
- HMO coverage
- Mental health support
- Paid time off
- 13th-month pay
- Company-issued laptops
- Company trips
- Wellness benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Google AdsMicrosoft AdsMeta AdsAmazon AdsData AnalysisReportingMS ExcelCampaign ManagementDigital AcquisitionDigital Marketing
Soft skills
Organizational skillsCommunication skillsCollaboration skillsAnalytical mindsetAdaptabilityAttention to detailProblem-solvingTime managementCross-functional teamworkPresentation skills
