Balsam Brands

Digital Marketing

• Campaign Management & Optimizations: Monitor ad account performance (Google Ads, Microsoft Ads, Meta, Amazon Ads, etc.) and make adjustments to ensure KPIs are met.
• Run tests and continuous learning initiatives to improve account performance.
• Implement optimizations and strategies with alignment from senior team members.
• Serve as channel lead when needed, ensuring budget tracking and KPI delivery.
• Stay up to date with digital marketing trends and apply a testing mindset.
• Data Analysis & Reporting: Conduct deep-dive data analysis, competitive reviews, and metric correlation.
• Provide actionable insights and recommendations, implement changes, and monitor results.
• Prepare reports and presentations to share during check-ins with the team.
• Track and report on acquisition metrics, including customer acquisition cost and incremental lift.
• Cross-Functional Collaboration: Participate in cross-functional meetings, sharing performance updates and strategies.
• Coordinate seamlessly with internal teams to align deliverables and timelines.
• Support integrated planning initiatives, such as creative and promotional planning.
• Document campaign audits and maintain clear process documentation for sustainability.
• Other Duties & Responsibilities: Support ad hoc vendor acquisition or channel expansion projects as required.
• Perform other duties as assigned to support Digital Acquisition and broader Marketing initiatives.

Digital Marketing Analyst