Balsam Brands

Human Resources

• Manages the day-to-day administration of benefits programs, including health, dental, vision, life insurance, retirement, and voluntary benefits.
• Leads projects that streamline benefits and leave processes leveraging HRIS and technology.
• Identifies recurring issues and implement solutions to improve accuracy, timeliness, and scalability.
• Oversees the operations of leave administration, ensuring payroll is accurately updated, team members understand how to apply for disability benefits and federal protections, and providing a high-touch, guided experience for team members through the process.
• Supports administration of our self-funded medical plan, including coordination with carriers, reconciliation, and team member communications.
• Supports the development and execution of our wellness program, including coordinating initiatives, tracking participation, and helping build engaging programs for team members.
• Analyzes benefits utilization, leave patterns, vendor reporting, and cost data to surface insights and support decision-making.
• Develops dashboards or recurring reporting to monitor program performance and support forecasting.
• Evaluates vendor performance, identifies service gaps, and recommends improvements or alternative solutions to ensure high-quality service delivery.
• Performs other duties that may be assigned from time to time.

Benefits Specialist

Data Engineer

• Design and implement robust, scalable, and high-performance data solutions using Snowflake, dbt, and Python.
• Be accountable for building and maintaining the organization’s data infrastructure.
• Champion the data warehouse by creating denormalized data foundation layers and normalized data marts.
• Work on all aspects of the data warehouse/BI environment including architecture, design, development, automation, caching, and performance tuning.
• Build infrastructure for optimal extraction, transformation, and loading (ETL) of data from various sources using SQL and cloud data platforms like Snowflake.
• Define strategies to capture all data sources and assess the impact of business process changes on data inputs.
• Lead the migration of existing data platforms to Snowflake, ensuring minimal disruption to business operations.
• Manage the full lifecycle of data within Snowflake, from ingestion and storage to analytics and reporting.
• Conduct performance tuning and troubleshooting of the Snowflake environment to ensure optimal efficiency.
• Identify, design, and implement internal process improvements, such as re-architecting for scalability, optimizing data delivery, and automating manual processes.
• Collaborate with systems analysts and cross-functional partners to understand data requirements.
• Work with stakeholders including Executive, Product, Data, and Design teams to support data infrastructure needs and resolve data-related technical issues.
• Continually explore emerging technologies such as Big Data, Artificial Intelligence, Generative AI, Machine Learning, and Predictive Data Modeling to enhance data capabilities.

Senior Data Engineer

Performance Marketing

• Plan and execute campaigns aligned with company and brand goals.
• Monitor and evaluate campaign performance and implement optimizations to ensure alignment with spend, revenue, and KPI targets.
• Conduct regular account audits to ensure accuracy and consistency across analyst or agency-managed accounts.
• Plan channel initiatives that support integrated marketing goals and present findings to functional leads.
• Conduct regular performance analyses in collaboration with team members, reviewing reports for accuracy and completeness.
• Manage account spend and apply adjustments to maintain profitability goals.
• Support or lead ad hoc tool and vendor acquisition projects with the functional manager.
• Perform other tasks that may be assigned from time to time to support team initiatives.

Google Ads and Paid Media Strategist – Contractor

• Campaign Management & Optimizations: Monitor ad account performance (Google Ads, Microsoft Ads, Meta, Amazon Ads, etc.) and make adjustments to ensure KPIs are met
• Run tests and continuous learning initiatives to improve account performance
• Implement optimizations and strategies with alignment from senior team members
• Serve as channel lead when needed, ensuring budget tracking and KPI delivery
• Stay up to date with digital marketing trends and apply a testing mindset
• Data Analysis & Reporting: Conduct deep-dive data analysis, competitive reviews, and metric correlation
• Provide actionable insights and recommendations, implement changes, and monitor results
• Prepare reports and presentations to share during check-ins with the team
• Track and report on acquisition metrics, including customer acquisition cost and incremental lift
• Cross-Functional Collaboration: Participate in cross-functional meetings, sharing performance updates and strategies
• Coordinate seamlessly with internal teams to align deliverables and timelines
• Support integrated planning initiatives, such as creative and promotional planning
• Document campaign audits and maintain clear process documentation for sustainability
• Other Duties & Responsibilities: Support ad hoc vendor acquisition or channel expansion projects as required
• Perform other duties as assigned to support Digital Acquisition and broader Marketing initiatives.

Google Ads and Paid Media Specialist – Contractor

Ecommerce

• Assist in developing site merchandising plans for navigation, landing pages, homepage, product pages, and seasonal refreshes.
• Use data to evaluate outcomes of strategies and inform future plans.
• Maintain product pages and site placements to meet visual and business standards.
• Manage creative ticketing and reviews for seasonal refreshes, coordinating with cross-functional teams to ensure alignment with business goals.
• Help plan deliverables in project management tools, including timing and dependencies.
• Conduct site audits to identify gaps, broken links, or inaccuracies that impact customer experience.
• Assist in pulling reporting data to highlight opportunities that improve category performance.
• Document internal processes and help bridge gaps to ensure efficient workflows.
• Perform other merchandising support duties as may be assigned from time to time.

Associate eCommerce Merchandiser – Contractor

Digital Marketing

• Campaign Management & Optimizations: Monitor ad account performance (Google Ads, Microsoft Ads, Meta, Amazon Ads, etc.) and make adjustments to ensure KPIs are met.
• Run tests and continuous learning initiatives to improve account performance.
• Implement optimizations and strategies with alignment from senior team members.
• Serve as channel lead when needed, ensuring budget tracking and KPI delivery.
• Stay up to date with digital marketing trends and apply a testing mindset.
• Data Analysis & Reporting: Conduct deep-dive data analysis, competitive reviews, and metric correlation.
• Provide actionable insights and recommendations, implement changes, and monitor results.
• Prepare reports and presentations to share during check-ins with the team.
• Track and report on acquisition metrics, including customer acquisition cost and incremental lift.
• Cross-Functional Collaboration: Participate in cross-functional meetings, sharing performance updates and strategies.
• Coordinate seamlessly with internal teams to align deliverables and timelines.
• Support integrated planning initiatives, such as creative and promotional planning.
• Document campaign audits and maintain clear process documentation for sustainability.
• Other Duties & Responsibilities: Support ad hoc vendor acquisition or channel expansion projects as required.
• Perform other duties as assigned to support Digital Acquisition and broader Marketing initiatives.

Benefits Specialist

Senior Data Engineer

Google Ads and Paid Media Strategist – Contractor

Google Ads and Paid Media Specialist – Contractor

Associate eCommerce Merchandiser – Contractor

Digital Marketing Analyst