Digital Marketing, IT
Octal Technical Solutions
Digital Marketing Specialist
Octal Technical Solutions
full-time
Posted on:
Location Type: Hybrid
Location: Makati City • 🇵🇭 Philippines
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Build, manage, optimize, and assist in running digital ads across all relevant digital platforms, including but not limited to Google, Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Messenger, Telegram, Viber, and other third-party programmatic ad tools/platforms.
- Develop and execute cost-efficient digital ad strategies and marketing plans to help our business partners maximize returns on their marketing investments;
- Analyze data gathered from ad campaigns and translate them into business insights to further help our partners improve their business performances;
- Develop paid campaign and media plans that will provide significant and quality returns to the business, including but not limited to media plan, keyword research, landing page & content development, ad copywriting, competitor research, and analytics integration;
- Implement account cross-linking and conversion tracking with proper documentation;
- Implement relevant A/B and multivariate testing as necessary to improve ad campaign performances;
- Perform 360 management of existing paid campaigns - tracking & monitoring of relevant digital ad elements and metrics (keywords, CPC, CPA, etc.), analysis of results, calibration of campaigns to maximize ROI; and
- Translate data from advertising platforms to insights and recommendations for further optimization of the campaign performances;
- Analyze data using statistical analyses/methods
- Develop and implement data analyses, data collection systems, and other strategies for scale and optimization using statistical models;
- Identify ways to improve data reliability, efficiency, and quality.
- Work with stakeholders including the Executive, Product, Data and Development teams to assist with data-related technical issues and support their data infrastructure needs.
Requirements
- Must be knowledgeable in Google Workspace.
- Good written and verbal communication skills
- Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment
- Driven, passionate, and self-motivated
- Knowledgeable in Meta Ads, Google Ads, and TikTok Ads.
- Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)
- Should have a basic understanding of the following: ○ Google Analytics ○ Google Suite ○ Google Adwords ○ MS Excel/Google Sheets ○ Meta Business Suite ○ Meta Ads Manager ○ Analyzing Data ○ A/B Testing
- Understanding of the marketing principles
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital advertisingdata analysisA/B testingmultivariate testingkeyword researchad copywritingmedia planningstatistical analysiscampaign optimizationconversion tracking
Soft skills
communication skillsmulti-taskingadaptabilityself-motivationpassionteam collaborationproblem-solvinganalytical thinkingtime managementstakeholder engagement