Talentuch

Marketing Director, B2B SaaS

Talentuch

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Lead

Tech Stack

AssemblySQLTableau

About the role

  • Role mission: design and scale a repeatable, measurable Bowtie Revenue Factory that generates qualified demand (MQL→SAL→SQL→Opp→ARR) and runs post‑sale marketing (Onboarding→Adoption→Expansion→Advocacy)
  • Design the Bowtie Revenue Factory: define inputs (channels), assembly lines (journeys), QA gates (SLAs/MLR), outputs (Pipeline/ARR/NRR); own ICPs, personas, value props per vertical and buying committee
  • Define data model & lead states (MCL, MQL, MQA/ABM Account, SAL, SQL, Opportunity, ARR); recycling, nurture, and disqualification reason codes
  • Select/implement MAP and integrate with CRM; build behavioral and firmographic lead scoring, dynamic segmentation, enrichment & dedupe, UTM discipline, routing with speed-to-lead SLAs and alerts
  • Author multi-channel journeys (email, paid, content, webinars, events, retargeting) and product-triggered communications in partnership with CPO/PMM
  • Stand up dashboards (MQL→ARR), attribution (sourced/influenced, multi-touch), cohort views, and an A/B experimentation program
  • Own SEO/content strategy, paid acquisition, ABM, partner and event motions; ship conversion assets (industry LPs, ROI calculators, demos, case libraries) and enforce CTAs into demo/trial/MQL flows
  • Increase website CVR; implement consent & preference center (GDPR), regional routing; instrument web analytics
  • Run onboarding/adoption/expansion/advocacy programs with CS/CEC; build champions/community; connect product analytics to lifecycle campaigns
  • Codify MQL/MQA definitions, scoring, routing SLAs with Sales; run weekly revenue syncs and closed-loop feedback on lead quality and outcomes
  • Partner with CPO/PMM on launches and value messaging; deliver enablement (battlecards, demo narratives) aligned to product readiness and MLR timelines
  • Run MLR (Medical-Legal-Regulatory) approvals for external materials; maintain version registry and audit trail; ensure GDPR/consent compliance and Pharma B2B boundaries
  • Build and lead teams (Marketing Ops, Demand Gen/ABM, Content/SEO, Paid, Events/Community) plus agencies; own budget, media plan, quarterly hiring plan, and vendor selection/management

Requirements

  • 8–12+ years in B2B SaaS marketing (CRM domain strongly preferred; Pharma CRM is a plus)
  • 3+ years in a Director/Head role
  • Proven experience in the US market
  • Hands-on implementation of MAP and lead lifecycle: scoring, MQL/MQA, routing SLAs, attribution, CRM integration, and data hygiene
  • Built and scaled Bowtie-style revenue engines across pre-sale and post-sale loops with measurable impact on pipeline, ARR and NRR
  • Leadership across Demand Gen/ABM/SEO/Paid/Content; running integrated enterprise campaigns with clear revenue accountability
  • Compliance experience: MLR governance, GDPR/consent; understanding of Pharma B2B boundaries (no vendor outreach to HCPs)
  • Data-driven operator with strong executive communication to CEO/CCO/CPO; comfortable with funnel math and forecasting
  • Fluency in English and Ukrainian or Russian
  • Proficiency with MAP (Marketo/Eloqua/HubSpot), CRM (Salesforce/HubSpot), CDP (Segment or equivalent)
  • Familiarity with enrichment/intent tools (ZoomInfo/Clearbit/6sense/Demandbase), webinar/event platforms, GA4/tag manager, A/B testing, SEO suite, BI (Looker/Tableau/Power BI), basic SQL
  • Experience managing vendors/agencies, budgets, and quarterly hiring plans
  • Experience with ABM (1:1/1:few/1:many), paid acquisition (LinkedIn/SEM/retargeting), SEO/content strategy