Wealth Management Business Manager, Banking
BMO U.S.
Programmatic Manager
Synchrony
full-time
Posted on:
Location Type: Hybrid
Location: Alpharetta • Connecticut, Florida, Illinois, Ohio • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Responsible for programmatic display and video campaign planning, development, execution, optimization and forecasting across the enterprise
- Work directly with strategy and business teams on campaign planning, providing strategic tactical recommendations based on proven performance
- Collaborate with other channel leads (SEM, social, SEO, etc.) on cross channel integration and a holistic advertising strategy
- Present programmatic capability, case studies and learnings to client teams and internally within Performance Marketing
- Oversee campaign optimizations, brand safety, reporting and budget management for campaign success
- Identify opportunity for automation and consolidation, leveraging internal/external tools and building on team efficiencies
- Manage external partner relationships and always be on the lookout for new programmatic opportunities and testing
- Collaborate with analytics, media ops, strategy and other cross channel teams on measurement, tagging, and reporting
- Provide training and support to Programmatic Analysts to promote growth and success
- Perform other duties and/or special projects as assigned
- Occasionally commute to the nearest office for in-person engagement activities such as business or team meetings, training and culture events
Requirements
- Bachelor’s Degree and 3+ years of hands-on experience managing programmatic campaigns – actively working within buying tools at an agency or brand
- OR high school diploma/GED and 6+ years marketing experience including 3+ years of hands-on experience managing programmatic campaigns
- Must have executed campaigns within the Google Marketing Platform (CM, DV360, GA360, Google Ads)
- Experience with 2 or more DSPs, including TheTradeDesk, Yahoo, or Amazon
- 3+ years agency experience
- 1+ years of experience in training and supporting junior team members
- 2+ years experience negotiating media placements and added value with publishers & partners
- Advanced skills in Excel and PPT
- Strong business writing skills and comfort presenting to senior stakeholders
- Solid understanding of programmatic technical build (bidding structure, tagging, trafficking, deal creation, audience management)
- Experience with Prisma or similar digital advertising management platform (desired)
- Experience working on both B2C and B2B campaigns; financial category a plus (desired)
- Subject Matter Expert around programmatic advertising, personalization, DCO, and digital analytics (desired)
- You must be 18 years or older
- Legal authorization to work in the U.S. is required; employer will not sponsor visas
- Willingness to take a drug test, submit to a background investigation and submit fingerprints
- Ability to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act
Benefits
- Option to work from home, near one of our Hubs or come into one of our offices
- Choice and flexibility in way of working
- Occasional in-person engagement activities such as business or team meetings, training and culture events
- Employee Resource Groups (ERGs) involvement and community programs
- Inclusive, award-winning culture
- Provided with the tools and technology to grow your career
- Career Support Line for assistance (1-866-301-5627)
- Reasonable accommodation for applicants with disabilities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
programmatic campaignsGoogle Marketing PlatformDSPsExcelPPTbidding structuretaggingtraffickingdeal creationaudience management
Soft skills
business writingpresentation skillstrainingsupporting junior team memberscollaborationstrategic recommendationscampaign optimizationrelationship managementcommunicationproblem-solving
