Marketing Manager
Windsor Communities
WordPress
Marketing Technology Manager
Surgical Science
full-time
Posted on:
Origin: • 🇸🇪 Sweden
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Optimize the marketing technology stack and integrate platforms for seamless workflows
- Administer and optimize marketing platforms including WordPress, Dynamics 365, ClickDimensions, Google Ads, and LinkedIn Campaign Manager
- Drive integrations to ensure smooth data flow and maintain data quality and categorization in Microsoft Dynamics
- Provide technical expertise in setting up campaign automation, lead nurturing, and lead scoring models
- Maintain data quality to enable targeted campaign segmentation
- Develop and maintain dashboards and reports; translate campaign and platform performance into actionable insights
- Monitor emerging marketing technology trends and recommend solutions to improve efficiency and ROI
- Provide training and best-practice guidance to marketing and sales teams on platform usage
- Collaborate closely with Sales, Marketing, IT, Commercial Operations and other global departments
- Hands-on role; be an independent "Do’er" focused on integrating and optimizing systems yourself
- Part of the Global Marketing team reporting to the Director Marketing
- Occasional travel between Gothenburg and Stockholm offices; no people management responsibilities
Requirements
- Minimum 5 years’ experience in a similar role
- Proven experience managing and optimizing marketing technology platforms (e.g., Microsoft Dynamics, ClickDimensions, Google Ads, LinkedIn Campaign Manager)
- Experience with WordPress, Dynamics 365 and ClickDimensions
- Strong understanding of marketing automation, lead nurturing, and lead scoring models
- Experience integrating marketing platforms or other relevant digital solutions
- Solid analytics skills; experience developing dashboards, reporting, and translating data into actionable insights (PowerBi or similar)
- Ability to collaborate cross-functionally with other departments both on-site and remote
- Up-to-date knowledge of marketing technology trends and ability to recommend solutions that improve efficiency and ROI
- Strong problem-solving skills and attention to detail
- Excellent communication and training abilities for enabling marketing and sales teams
- Ability to communicate at all levels including C-level
- Knowledge and understanding of Microsoft toolbox
- Occasional travel between offices required
- Role does not include people management responsibilities
