Digital Marketing Specialist, Demand Generation
WIN Home Inspection
WordPress
Senior Conversion Copywriter
Kraken Digital Asset Exchange
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $96,000 - $153,000 per year
Job Level
Senior
Tech Stack
WordPress
About the role
- Support creation and iteration of copy for marketing and transactional communications with a focus on driving conversions
- Write clear, persuasive, and on-brand copy across web, email, push notifications, in-app messaging, ads, and video scripts optimized for conversion
- Translate research and customer insights into messaging that speaks to users’ motivations, anxieties, and desired outcomes
- Collaborate with product marketers, designers, and developers to shape and deliver strategic messaging across touchpoints
- Translate complex crypto and financial concepts into accessible and engaging language
- Adapt messaging for global audiences ensuring cultural and regulatory sensitivity
- Support naming, positioning, and launching campaigns for new products and features
- Test, learn, and iterate with a data-informed lens, measuring impact in hard KPIs
- Report to the Director of Lifecycle Marketing and contribute to personalization and operational excellence
Requirements
- 3–5+ years of professional copywriting experience with a focus on conversion/direct response
- Strong portfolio demonstrating ability to write across a variety of formats and tones
- A strong working knowledge of voice of customer analysis, Jobs-To-Be-Done, empathy mapping and buyer psychology
- Meticulous attention to detail, grammar, and brand voice
- Ability to work independently and manage multiple projects in a fast-paced, remote environment
- Excellent communication and collaboration skills
- Experience with content collaboration tools (e.g., Jira, Notion, Figma, Asana)
- Experience with CMS platforms (e.g., Webflow, WordPress)
- Nice to haves: Experience with SEO tools (e.g., Ahrefs, SEMrush)
