Vice President, Growth Marketing
Experian
Website Growth & Operation
Think Academy U.S
contract
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $40 per hour
Job Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Website Build & Optimize: Contribute to the rapid iteration of an existing website or the build-out of a new website and improve conversion rates (form submissions, inquiries, registrations, etc.)
- Content Creation: Plan and write high-quality, high-converting core website content (e.g., homepage, course pages, About Us, blog posts) and optimize for SEO
- Growth Advertising: Manage digital marketing channels (Google Ads, etc.) - strategy, campaign setup, ad creation, optimization & budget management for strong ROAS
- Data Analysis: Integrate and analyze website traffic data with advertising performance data to assess overall growth effectiveness and report results
- Working Schedule: Required to be online from 6:30 PM to 11:30 PM EST, Monday through Friday; Remaining hours can be scheduled to complete a total of 40 hours per week
Requirements
- 3+ years experience in website ops/digital marketing/growth marketing and EdTech industry
- Fluency in both English and Mandarin (verbal and written) is required
- Proven expertise in managing and optimizing paid advertising campaigns (Google Ads, etc.), with demonstrable results
- Exceptional English copywriting skills, with the ability to independently create high-quality, persuasive website marketing content
- Familiarity with core functionalities of major CMS platforms (e.g., WordPress) and SEO best practices
- Proficiency in using data analytics tools, especially Google Analytics 4 (GA4)
