Strategy Source

Manager

• Own and develop retail search activation strategy and oversee Search Manager to build and flawlessly execute best-in-class retail media campaigns across search
• Direct and train Managers and Specialists on best practices for hands-to-keyboard set-up, management, optimization and reporting of retail search
• Lead strategy on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities
• Work with Director to develop and refine processes to improve the daily and weekly optimizations and performance across a variety of platforms and clients
• Create and share presentations recommending campaign strategy and collaborate with senior internal leaders on search strategy and convey final plan to the search teams and clients
• Support developing holistic retail strategy, client media mix, and budget allocations, while leading Search Managers and Search Specialists in executing tactics that support the strategy
• Maintain oversight as the leader of the team that activates against campaign set-up, performance, optimization, and reporting
• Clearly set and communicate performance expectations with Search Managers, and Search Specialists, along with key internal commerce media partners
• Lead, manage, mentor, and scale the skillsets of the team of Search Managers and Specialist in workflow, training, and development and adherence to best practices
• Lead the search team on providing high-quality insights and strategic recommendations based on client objectives, media strategy and results

Senior Manager, Retail Search

Performance Marketing

• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
• Motivate and manage a paid search media team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parameters
• Foster strong relationships with internal teams and client groups
• Develop action plans for achieving and measuring media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of paid search media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels
• Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
• Lead presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develops, manages, and monitors client P&L’s for assigned accounts
• Implement holistic media planning
• Introduces Process Development Input, Quality Assurance and Best Practices Input
• Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
• Prepares and presents annual financial plans and staffing plans
• Develops a complete understanding of each client’s goals, markets, needs and expectations
• Works within client relationships to champion initiatives that drive marketing decisions across digital channels
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
• Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
• Communicates and implements a Participation Planning Process or all accounts
• Solves client problems and uses conflict management skills within a professional environment
• Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
• Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends
• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
• Establishes expectations and goals for team on performance marketing and thought leadership
• Provide training as needed for team
• Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group

Vice President, Paid Search

• Own and develop programmatic media activation strategy and oversee teammates to build and flawlessly execute best-in-class campaigns across DSPs.
• Lead strategy on audience segmentation, inventory selection, bidding strategies, and refine overall activation plans based on client objectives and platform capabilities.
• Collaborate with the Sr Manager to evolve processes that improve daily and weekly optimizations and performance across a variety of platforms and clients.
• Create and present strategic media plans and collaborate with senior internal leaders to align programmatic strategy with broader commerce goals.
• Support development of holistic media strategy, client media mix, and budget allocations, while leading Managers and Specialists in executing tactics that support the strategy.
• Maintain oversight of campaign setup, performance, optimization, and reporting across programmatic platforms.
• Deliver high-quality insights and strategic recommendations based on client objectives, media strategy, and campaign results.
• Reports to Sr Manager, Programmatic

Senior Manager, Programmatic

Project Manager

• Client Coordination and Management: You will facilitate projects with your client counterparts and develop client-ready documents such as competitive analyses, SOWs, schedules, briefs and risk assessments
• Marketing: You will be expected to understand your client’s business and the craft of marketing, while delivering effective campaigns that meet strategic objectives
• Communication and Engagement: You will learn to use the right communication tools at the right time, understand how to communicate effectively and lean into your work with active participation in meetings and on your projects
• Financial Operations: You will be expected to understand the fundamentals of business financials including forecasting, promoting great margins and managing operational processes
• Both supporting large initiatives and also leading smaller projects independently
• Setting up projects for success (right team, properly planned, client alignment)
• Keeping clients and internal teams moving in the same direction
• Anticipating the needs of your projects, heading off potential pitfalls
• Removing barriers to success for the team
• Actively seeking and sharing knowledge with your project teams and within the Account Management & Project Management capabilities
• Partners with client and internal cross-capability team members to ensure documentation for clients is “client-ready” prior to any client meetings while actively participating in both internal and client meetings
• Experiencing something new every day

Senior Associate, Project Management

• supports the planning for all major digital channels including: TV, Partnerships, Digital Direct, Paid Social, Programmatic, and Paid Search
• works with a myriad of cross functional disciplines (Investment, Strategy, Performance Analytics)
• help oversee the total execution of a media campaigns from investment strategy through activation and assisting in reporting deliverables
• focused on how media strategy translates investment strategy to deliver on campaign goals
• continually evaluates and improves upon media processes and opportunities
• partner to the Client Service and Project Management functions to support internal and client facing discussions

Manager, Direct IO

• Build and flawlessly execute best-in-class retail media campaigns across search.
• Own hands-to-keyboard set-up, management, optimization and reporting of retail search.
• Develop and collaborate on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities.
• Manage continuous improvement of daily and weekly optimizations across a variety of platforms and clients.
• Create and share presentations highlighting the campaign set-up and final plan with internal teams and clients.
• Support with developing retail strategy, client media mix, and budget allocations.
• Have clear understanding of campaign set-up, performance and reporting structure, and clearly set and communicate performance expectations with internal and external teams.
• Help manage team workflow, training, and internal project reviews.
• Report back on campaign performance.
• Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results.Reports to Director Retail Search. No immediate direct reports.