Strategy Source

Vice President, Paid Search

Strategy Source

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • United States

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Salary

💰 $167,000 - $180,000 per year

Job Level

Lead

About the role

  • Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
  • Motivate and manage a paid search media team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parameters
  • Foster strong relationships with internal teams and client groups
  • Develop action plans for achieving and measuring media success, including setting key metrics, measurement and optimization strategies
  • Advocate the value of paid search media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels
  • Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
  • Lead presentations to both clients and internal teams showcasing campaign strategy and performance results
  • Develops, manages, and monitors client P&L’s for assigned accounts
  • Implement holistic media planning
  • Introduces Process Development Input, Quality Assurance and Best Practices Input
  • Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
  • Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
  • Prepares and presents annual financial plans and staffing plans
  • Develops a complete understanding of each client’s goals, markets, needs and expectations
  • Works within client relationships to champion initiatives that drive marketing decisions across digital channels
  • Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
  • Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
  • Communicates and implements a Participation Planning Process or all accounts
  • Solves client problems and uses conflict management skills within a professional environment
  • Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
  • Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends
  • Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
  • Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
  • Establishes expectations and goals for team on performance marketing and thought leadership
  • Provide training as needed for team
  • Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group

Requirements

  • Bachelor’s degree or higher with a concentration in marketing, advertising, business, or equivalent
  • 10+ years of account management experience in online advertising (paid search), direct marketing, or e-commerce with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
  • 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
  • 5+ years of team management experience
  • Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
  • Understanding of best practices for leveraging social media for brand communication
  • Knowledge of statistical methods and testing methodology preferred
  • Deep knowledge of ad serving platforms and online analytic solutions
  • Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively.
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Benefits
  • medical coverage
  • dental
  • vision
  • disability
  • 401(k)
  • paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
account managementonline advertisingpaid searchinteractive marketingdata analysiscampaign performance optimizationstatistical methodsad serving platformsonline analytic solutionsmarketing analysis
Soft Skills
leadershiprelationship buildingdiplomacydecision makingcreativityconflict managementteam motivationcollaborationcommunicationanalytical skills