Strategy Source

Manager, Programmatic, Freelance

Strategy Source

contract

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Own and develop programmatic media activation strategy and oversee teammates to build and flawlessly execute best-in-class campaigns across DSPs.
  • Lead strategy on audience segmentation, inventory selection, bidding strategies, and refine overall activation plans based on client objectives and platform capabilities.
  • Collaborate with the Sr Manager to evolve processes that improve daily and weekly optimizations and performance across a variety of platforms and clients.
  • Create and present strategic media plans and collaborate with senior internal leaders to align programmatic strategy with broader commerce goals.
  • Support development of holistic media strategy, client media mix, and budget allocations, while leading Managers and Specialists in executing tactics that support the strategy.
  • Maintain oversight of campaign setup, performance, optimization, and reporting across programmatic platforms.
  • Deliver high-quality insights and strategic recommendations based on client objectives, media strategy, and campaign results.
  • Reports to Sr Manager, Programmatic

Requirements

  • 3+ years of experience in programmatic advertising
  • Hands-on experience with media buying in DSPs such as The Trade Desk, DV360, Amazon DSP, or similar platforms.
  • Confident presenter and persuasive communicator (verbal and written) of complex information.
  • Owner and leader mentality, with willingness to “roll up your sleeves.”
  • Exceptional Excel skills (Pivot Tables, VLOOKUPs, etc.).
  • Proactive campaign monitoring, optimization, and performance-based reporting.
  • Experience with audience targeting, contextual strategies, and inventory curation.
  • Strong attention to detail and ability to manage multiple priorities across clients, vendors, and internal teams.
  • Self-starter with a passion for digital media and commerce.
  • Strategic thinker with a creative approach to solving complex challenges.
  • Collaborative team player who can challenge peers and clients constructively.
  • Strong storytelling skills in client presentations, with a focus on business strategy and client motivations.
  • Ability to operate independently with polished, strategic deliverables.
  • Skilled in handling client objections and refining recommendations to align with client goals.
Benefits
  • comprehensive group health plans
  • parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy
  • flexible paid time off
  • broad and confidential employee assistance program
  • ongoing wellness support initiatives
  • trusted financial health advice and guidance
  • promotion of education through tuition support and assistance
  • flexible and supportive work environment and culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
programmatic advertisingmedia buyingaudience targetingcontextual strategiesinventory curationExcelcampaign optimizationperformance reportingDSPsstrategic media planning
Soft Skills
confident presenterpersuasive communicatorowner mentalityattention to detailself-starterstrategic thinkercollaborative team playerstrong storytelling skillsability to manage multiple prioritiescreative problem solving