Strategy Source

Senior Manager, Retail Search

Strategy Source

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Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own and develop retail search activation strategy and oversee Search Manager to build and flawlessly execute best-in-class retail media campaigns across search
  • Direct and train Managers and Specialists on best practices for hands-to-keyboard set-up, management, optimization and reporting of retail search
  • Lead strategy on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities
  • Work with Director to develop and refine processes to improve the daily and weekly optimizations and performance across a variety of platforms and clients
  • Create and share presentations recommending campaign strategy and collaborate with senior internal leaders on search strategy and convey final plan to the search teams and clients
  • Support developing holistic retail strategy, client media mix, and budget allocations, while leading Search Managers and Search Specialists in executing tactics that support the strategy
  • Maintain oversight as the leader of the team that activates against campaign set-up, performance, optimization, and reporting
  • Clearly set and communicate performance expectations with Search Managers, and Search Specialists, along with key internal commerce media partners
  • Lead, manage, mentor, and scale the skillsets of the team of Search Managers and Specialist in workflow, training, and development and adherence to best practices
  • Lead the search team on providing high-quality insights and strategic recommendations based on client objectives, media strategy and results

Requirements

  • 5+ years of experience in retail search space
  • Confident presenter and clear, persuasive communicator (verbal and written) of complicated information.
  • Owner and leader mentality, with willingness to “roll up your sleeves.”
  • Exceptional Excel skills are necessary (Pivot Tables, Vlookups, etc)
  • Google Suite Experience (Google Sheets, Docs, Slides)
  • Must have hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform; real-time bidding expertise; proactive campaign monitoring; optimization; and results-based reporting.
  • Retail media buying experience on one or more of the following platforms is required – Amazon, Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart
  • Google SEM or similar experience is a plus, but not required.
  • Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team.
  • Ambitious self-starter who takes ownership of and great pride in his/her work.
  • Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.
  • Creative and strategic thinker who gets excited about taking on and solving complex challenges.
  • Curious and dissatisfied with the status quo, always thinking of ways to improve and grow.
  • Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary, in order to achieve the best results for the project.
  • Experience managing & mentoring direct reports, of whom the manager empowers to take on more strategic work than their current knowledge to grow and evolve skills.
  • Very strong soft skills with presenting to clients, including a high degree of storytelling. Expressed by creating, and presenting strategically oriented decks, with a focus on business strategy & catering to the clients organizational and personal motivations, vs. a focus on campaign performance.
  • Ability to operate independently, where client deliverables are consistently polished, complete, and done to convey a sense of expertise, confidence, and professionalism.
  • High degree of skill in understanding, responding to, challenging, and mitigating client objections to strategic and tactical recommendations.
Benefits
  • comprehensive group health plans
  • parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy
  • flexible paid time off
  • broad and confidential employee assistance program
  • ongoing wellness support initiatives
  • trusted financial health advice and guidance
  • promotion of education through tuition support and assistance
  • flexible and supportive work environment and culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
retail search strategymedia buyingkeyword strategyad group managementaudience targetingreal-time biddingcampaign optimizationresults-based reportingExcel (Pivot Tables, Vlookups)Google Suite
Soft Skills
confident presenterpersuasive communicatorowner mentalityattention to detailmulti-taskerambitious self-startercreative thinkercollaborative team playerstrong storytellingability to challenge peers