Strategy Source

Manager, Retail Search – Freelance

Strategy Source

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Build and flawlessly execute best-in-class retail media campaigns across search.
  • Own hands-to-keyboard set-up, management, optimization and reporting of retail search.
  • Develop and collaborate on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities.
  • Manage continuous improvement of daily and weekly optimizations across a variety of platforms and clients.
  • Create and share presentations highlighting the campaign set-up and final plan with internal teams and clients.
  • Support with developing retail strategy, client media mix, and budget allocations.
  • Have clear understanding of campaign set-up, performance and reporting structure, and clearly set and communicate performance expectations with internal and external teams.
  • Help manage team workflow, training, and internal project reviews.
  • Report back on campaign performance.
  • Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results.Reports to Director Retail Search. No immediate direct reports.

Requirements

  • 5+ years of experience in retail search space
  • Confident presenter and clear, persuasive communicator (verbal and written) of complicated information.
  • Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality.
  • Exceptional Excel skills are necessary (Pivot Tables, Vlookups, etc)
  • Google Suite Experience (Google Sheets, Docs, Slides)
  • Must have hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform; real-time bidding expertise; proactive campaign monitoring; optimization; and results-based reporting.
  • Retail media buying experience on Amazon and one or more of the following platforms is required – Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart
  • Google SEM or similar experience is a plus, but not required.
  • Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team.
  • Ambitious self-starter who takes ownership of and great pride in his/her work.
  • Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.
  • Creative and strategic thinker who gets excited about taking on and solving complex challenges.
  • Curious and dissatisfied with the status quo, always thinking of ways to improve and grow.
  • Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project.
Benefits
  • comprehensive group health plans
  • parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy
  • flexible paid time off
  • broad and confidential employee assistance program
  • ongoing wellness support initiatives
  • trusted financial health advice and guidance
  • promotion of education through tuition support and assistance
  • flexible and supportive work environment and culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media buyingkeyword strategyad group strategyaudience targetingreal-time biddingcampaign optimizationresults-based reportingExcelGoogle SheetsGoogle Docs
Soft Skills
clear communicationpersuasive presentationattention to detailmulti-taskingorganizational skillsownershipcreative thinkingstrategic thinkingcollaborationproblem-solving