Steer Health

Performance Marketing

• Own day-to-day execution of Google Search, Performance Max, and Meta campaigns
• Restructure campaigns by separating branded, non-branded, and competitor terms per location for granular budget control
• Implement proper bidding strategies (maximize conversion value, not just quantity) and exclude converted patient audiences
• Run negative keyword audits on a 7–10 day cadence to eliminate irrelevant spend
• Improve Quality Scores on underperforming keyword groups (targeting QS 7+ network-wide)
• Audit and build conversion actions in Google Ads and GA4
• Implement last-click and data-driven attribution models correctly; document the delta and communicate it clearly to stakeholders
• Configure HIPAA-compliant tracking — no PHI in client-side events; coordinate server-side setups and BAAs where needed
• Build and maintain a unified BI dashboard: booked consults per channel, real CPL, and ROI by location
• Deliver bi-weekly performance reports with real numbers and clear next steps — no inflated metrics
• Develop dedicated, conversion-optimized landing pages for each healthcare service line
• Collaborate with the content team to align landing page copy with SEO keyword clusters and patient review language
• A/B test headlines, CTAs, and form layouts; apply winning variants to organic pages
• Ensure every active campaign has a mapped, validated landing page — no traffic to generic homepage URLs
• Manage Local Services Ads (LSAs) for eligible clinic locations
• Build and expand Meta campaigns: channel-segmented audiences, separate retargeting by source, net-new reach campaigns
• Evaluate and pilot Reddit, YouTube, CTV, and Quora for awareness and consideration phases
• Partner with the SEO team to share keyword clusters — organic insights inform PPC ad groups, PPC conversion data fast-tracks SEO priorities
• Mine Google Ads search term reports and review language for content and copy opportunities
• Contribute to the monthly review language loop: patient phrasing from GBP reviews into ad copy, landing pages, and FAQ content
• Participate in monthly performance & strategy calls and quarterly C-suite checkpoints

PPC Specialist

Project Manager

• Lead end-to-end healthcare IT implementations from discovery through go-live and stabilization
• Own implementation plans, timelines, milestones, risks, and issue resolution
• Manage multiple concurrent implementations while ensuring quality and on-time delivery
• Oversee integrations involving EHR/EMR platforms (Epic, Cerner, Meditech, Athena, Allscripts)
• Lead technical discussions on HL7 v2/v3, FHIR, C-CDA, APIs, interfaces, and data mapping
• Partner with Engineering to validate workflows and data exchange logic
• Serve as the primary client point of contact
• Translate clinical and business needs into technical implementation plans
• Facilitate solution design sessions and executive communications
• Work in Agile/Scrum environments with Product, Engineering, QA, and DevOps teams
• Support sprint planning, backlog grooming, and release coordination
• Ensure HIPAA and HITECH compliance
• Drive UAT, cutover planning, go-live execution, and hypercare support

Project Manager – Healthcare Implementation

Software Engineer

• Drive execution of engineering initiatives from ideation through production release
• Lead, mentor, and grow high-performing engineering teams
• Partner cross-functionally with Product, Design, and GTM to align technology with business outcomes
• Ensure high standards for quality, performance, security, scalability, and compliance
• Strengthen engineering processes, tooling, and culture to support rapid growth
• Lead, coach, and scale teams across backend, frontend, data, platform, and infrastructure
• Translate product strategy into clear technical plans, milestones, and delivery metrics
• Establish engineering best practices, accountability, and operational excellence
• Collaborate closely with executive leadership on priorities, risks, and long-term vision
• Own the architecture, delivery, and evolution of Steer Health’s AI-powered platforms
• Ensure systems are scalable, secure, reliable, and compliant (including SOC 2)
• Drive modern engineering practices such as CI/CD, automated testing, code reviews, and observability
• Provide technical guidance on design decisions, tradeoffs, and system integrations
• Hire, retain, and develop top engineering talent
• Establish clear growth paths, performance feedback, and mentorship frameworks
• Foster an inclusive, collaborative, and high-trust engineering culture
• Partner with Product, Design, GTM, Customer Success, and Product Marketing teams
• Communicate technical plans, dependencies, and risks clearly to stakeholders
• Translate customer and market feedback into engineering priorities

Steer Health

PPC Specialist

Project Manager – Healthcare Implementation

Director of Engineering

Healthcare Implementation Project Manager