Content Marketing Coordinator
StarRez, Inc.
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $50,000 - $55,000 per year
Job Level
JuniorMid-Level
About the role
- Manage and fulfill client email requests for College Pads campaigns, coordinating and executing email sends requested by property management companies, landlords and higher education institutions
- Ensure timely delivery of campaign materials and track completion of scheduled sends
- Collaborate cross-functionally to reduce manual workflows and improve the efficiency and scalability of email operations
- Own and grow College Pads' student-focused social presence (Instagram and TikTok), creating and scheduling on-trend content such as memes, housing tips, reels
- Monitor engagement, report on trends, and experiment with new formats to boost reach
- Create educational content (guides, videos, checklists, reels, infographics) to help students navigate off-campus housing
- Collaborate with copy and design teams to ensure content is visually engaging, accessible, and aligned with brand guidelines
- Repurpose partner-facing materials into formats and language that resonate with Gen Z student audiences
- Assist in market research by helping design, distribute, and analyze student surveys and feedback to inform content strategy and campaign planning
- Support StarRez-wide thought leadership and campaign initiatives: assist with content creation, logistics, promotion for webinars, research reports, and renter education initiatives
- Help coordinate cross-functional campaign activities spanning student, university, and industry audiences
- Reports to the Senior Manager, Content Marketing
- Travel approximately 5% (estimation)
Requirements
- 2+ years of experience in digital marketing, content creation, or social media
- Proficiency in managing social media platforms, especially TikTok and Instagram
- Strong writing skills tailored to Gen Z audiences
- Experience using tools like Figma, HubSpot, Google Analytics, or similar
- Comfortable with basic performance tracking and reporting
- Video editing experience (CapCut, Adobe Premiere, etc.) (preferred)
- Experience working in higher education, student housing, or property tech (preferred)
- Familiarity with SEO and content optimization (preferred)