SVP, Enterprise Customer Experience Strategy Leader
Synchrony
Vice President
Staples Promotional Products
full-time
Posted on:
Origin: • 🇺🇸 United States • Massachusetts
Visit company websiteJob Level
Lead
About the role
- Drive the future direction and development of Staples Media Network, a fast-growing retail media network of strategic importance to Staples
- Lead a team of partnership leads who manage marketing and sales of media network product offerings to drive revenue and program adoption
- Develop media strategy and plans for Staples’ key advertising partners for onsite and offsite campaigns
- Work closely with Product & Operations, digital and media agencies, and strategic third-party vendors to scale media network growth
- Set & execute against annualized EBITDA targets
- Build and manage the Staples Media Network pipeline: nurture prospects, grow existing vendor partner relationships, and develop plans to exceed sales goals
- Model best-in-class selling: go-to-market plans, full-funnel media plans, and always-on upselling
- Collaborate with Sr. Director, SMN Operations to provide robust forecasting and measurement/reporting to vendors
- Co-create communications for stakeholders to share insights, action items, and pipeline
- Collaborate with Sr. Director, Retail Media Operations and Staples product organization to drive program capabilities and solve vendor problems to drive incremental revenue
- Act as the ambassador for Staples Media Network internally and externally through thought leadership and public events
- Present to Executive Leadership at monthly business reviews and ad hoc; develop partnerships with VP level and above across business units
- Lead internal communications across the retail media network team
- Stay up to date with industry and retail media trends relevant to the program
Requirements
- Bachelors Degree in Business, marketing or related field OR equivalent work experience.
- 15+ years of digital media, advertising technology, and/or marketing experience, primarily focused in consumer environments
- 10+ years cross-functional leadership experience, including demonstrated success leading a large cross-functional marketing team with vendor/agency counterparts integrations
- 5+ years of onsite & offsite media product strategy experience, including examples of standing up net new products
- Experience with monetization strategies, landscape evaluation, competitive positioning, and vendor funding economics
- Excellent communicator and leader with ability to inspire vendor partners, merchants, and leadership
- Deep expertise in media & advertising, AdTech ecosystem, digital marketing, and retail media landscape
- Preferred: Strategic thinker with experience driving long-term growth while balancing short term objectives
- Preferred: Experience standing up self-serve buying models in partnership DSP, SSP or specialized 3rd party commerce media platform
- Preferred: Ecommerce background with proven track record of cross department collaboration and gaining internal consensus to scale an advertising business
- Preferred: Background in building and scaling both digital and in-store commerce media programs
- Preferred: Self-motivated, high-capacity person who can function and win in a demanding, performance driven environment that includes a broad set of stakeholders
