SVP, Enterprise Customer Experience Strategy Leader
Synchrony
Digital Commercial Director
E.L.F. BEAUTY
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $150,000 - $180,000 per year
Job Level
Lead
About the role
- Plan and lead comprehensive commercial frameworks to accurately forecast revenue and profitability across all current and potential digital commerce channels
- Lead the analysis of digital commerce performance metrics to identify growth opportunities and optimize channel mix of existing and future channels
- Translate complex data into actionable insights to inform business decisions and growth strategies across multiple touchpoints of site, app and social commerce
- Lead critical inputs that drive the S&OP process, ensuring alignment between digital commerce forecasts and overall business planning
- Establish KPIs and performance benchmarks for digital commerce channels, aligned with cross-functional teams support, tracking progress against goals at a by project and on-going basis
- Develop and maintain forecasting models to predict digital commerce performance with high accuracy and adaptability
- Identify opportunities to enhance profit margins through pricing strategies, promotion optimization, and operational efficiencies within the tools and team processes
- Create and implement strategies to improve key metrics including AOV, conversion rates, and customer lifetime value
- Analyze LTV, retention rates, and churn patterns to optimize marketing spend in partnership with the paid media and loyalty team
- Collaborate on strategies to enhance customer lifetime value through personalization, partnering with the leads of Beauty Squad to build targeted engagement that converts and retains
- Oversee subscription program performance across channels, implementing strategies to increase enrollment and reduce cancellation rates
- Collaborate with user journey, growth and marketing teams to develop and implement data-driven customer acquisition and retention strategies
- Manage and mentor merchandising teams on product assortment, placement, and promotional strategies based on performance analytics; be in lockstep with user journey team to ensure frictionless go-to-market journeys for new launches and promotions
- Develop promotional strategies and calendars that balance revenue goals with profitability targets in alignment with the brand team
- Analyze product performance data to inform inventory planning and product development across channels
- Implement assortment strategies and services to define a USP for digital commerce
- Partner closely with the Digital Experience team to ensure commercial strategies align with optimal user experiences for new launches
- Collaborate with finance, marketing, and operations/supply chain teams to ensure integrated planning and execution
- Lead compilation and delivery of weekly and monthly performance insights and recommendations to executive leadership
- Oversee a team of 7 people across merchandising, operations, promotional planning and analytics
- Lead and develop a team of analysts focused on digital commerce performance
Requirements
- 8+ years of experience in digital role hands-on in commercial/demand planning, forecasting, analytics, or related roles
- Proven track record of driving enterprise level revenue growth in digital commerce channels, beyond traditional ecommerce structures for an omni-channel business
- Experience in scaling social commerce, TikTok Shop management strongly preferred
- Bachelor's degree required, MBA or Master's in Analytics, Business, or related field preferred
- Expert-level understanding of digital direct to consumer metrics, KPIs, and digital industry benchmarks in an omni-channel environment
- Strong analytical capabilities with experience in data visualization tools and analytics platforms
- Deep understanding of customer acquisition, retention strategies, and lifetime value optimization
- Experience with S&OP processes and sales forecasting methodologies
- Knowledge of subscription business models and optimization strategies
- Excellent communication skills with ability to translate complex data into actionable insights
