Senior Marketing Manager – Webinars and Partnerships
Later
Product Marketing Director, Fundraising Strategy
Stand Together
full-time
Posted on:
Location Type: Office
Location: Arlington • Virginia • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Lead the development and orchestration of comprehensive, scalable fundraising campaign roadmaps that integrate product-market fit insights, messaging frameworks, donor segmentation, and multichannel engagement strategies to optimize pipeline velocity and conversion.
- Own the campaign lifecycle from ideation and GTM planning to demand generation, fundraising enablement, and performance measurement, ensuring alignment between fundraising product solutions and market demand.
- Collaborate cross-functionally with marketing, analytics, product, and frontline fundraising teams to operationalize go-to-market plans, build fundraising enablement assets (case for support, messaging, sales playbooks), and track KPIs through data-driven dashboards.
- Drive prospect pipeline development and donor journey optimization through targeted cultivation, segmentation, and solicitation strategies—leveraging CRM and marketing automation tools to enhance donor acquisition and retention.
- Partner with leadership to continuously iterate fundraising product offerings and GTM strategies based on performance metrics, market feedback, and evolving philanthropic trends.
Requirements
- Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.
- 10+ years of experience leading complex fundraising campaigns, product solution launches, or go-to-market initiatives, ideally for high-value, multi-channel fundraising programs.
- Deep knowledge of product management principles applied to philanthropic fundraising—translating mission-driven solutions into scalable market offerings that resonate with target donor segments.
- Proven ability to develop and execute GTM plans that drive pipeline growth, demand generation, and fundraising enablement across diverse stakeholder groups.
- Expertise in cross-functional collaboration and project management within dynamic, matrixed environments—delivering against multiple strategic objectives simultaneously.
- Data-driven mindset with experience leveraging analytics and performance metrics to optimize fundraising product positioning and campaign effectiveness.
- Entrepreneurial spirit with a bias for innovation, continuous improvement, and delivering high-quality, market-aligned fundraising solutions.
- Strong interpersonal and communication skills, with a demonstrated ability to influence and engage senior stakeholders and fundraising partners.
Benefits
- Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
- A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving progress on complex social challenges.
- Commitment to growth: Thrive in a non-hierarchical environment that emphasizes self-actualization, with roles and responsibilities based on your strengths, not tenure.
- Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
fundraising campaign developmentproduct managementgo-to-market planningdemand generationperformance measurementdonor segmentationpipeline growthcampaign effectivenessanalyticsmarketing automation
Soft skills
cross-functional collaborationproject managementinterpersonal skillscommunication skillsinfluenceengagemententrepreneurial spiritinnovationcontinuous improvementhumility
