SpringWorks Therapeutics

Marketing

• Lead patient strategy, messaging, and tactical plan development/execution for key disease education and branded activities, including campaign development, while determining budgets, timelines and metrics for program success
• Interpret and translate clinical data and market research insights for use in patient marketing materials
• Evolve patient digital marketing capability in partnership with Omnichannel Marketing to ensure team can execute on optichannel DTC promotional platform with an optimized marketing mix and refined audience targeting
• Provide strategic oversight for patient media plan development and performance measurement
• Cultivate strong relationships with patient advocacy groups, patient thought leaders, and external strategic partners in collaboration with patient advocacy and patient services
• Develop and execute full year patient advisory board plan to support business needs
• Understand the market landscape through direct patient learning opportunities and market insights and partner with commercial analytics and insights team to develop primary and secondary research plans
• Identify appropriate key performance indicators to measure and monitor and lead patient cross-functional team tracking & performance analysis
• Contribute to the annual planning process, leading the short and long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting
• Collaborate closely with brand marketers across Rare Tumors portfolio to align marketing tactics and share insights on patient/caregiver needs and opportunities
• Manage agency partners, project timelines, and resource allocation
• Model and foster a culture of collaboration and patient centricity
• Own patient marketing budget
• Manage and coach direct report
• Other duties as assigned

Director, US Rare Tumor Patient Marketing, Desmoid Tumor

• The US Regional Marketing Lead is a crucial field-based member of the Marketing Team committed to advance our commercial potential in rare sarcomas and ensure the successful management of thought leader relationships.
• You will do this by creating meaningful customer experiences, helping to inspire education and therapeutic consideration for HCP and Patients.
• You will be responsible for working cross-functionally with Marketing, Sales, Market Access, Medical Affairs, Legal, Regulatory, and Compliance to shape customer engagement strategies.
• Manage P2P efforts and key regional marketing initiatives, including congress presence and sponsorships.
• Generate actionable insights, anticipate market trends, and uncover competitive intelligence, ensuring compliant execution of business objectives.
• This role will play a vital role in creating and executing comprehensive engagement strategy by developing a best-in-class experience with external stakeholders.
• You will be responsible for establishing and managing Key Thought Leaders and driving advocacy, identifying and cultivating relationships with emerging leaders and rising stars.

Regional Marketing Lead – Desmoid Tumors

• Lead, manage and develop a team of 5 RMLs, each responsible for significant planning and management activities throughout the year including annual brand congress plan, annual Peer-to-Peer (P2P) promotional program strategy, annual advisory board and steering committee plan, and quarterly and on-demand insights generation.
• Lead team in the identification and implementation of a robust engagement strategy with disease-state Key Thought Leaders (KTLs) to foster advocacy for assigned asset and future NF1-PN brands. Generate actionable insights to inform brand positioning.
• In collaboration with Marketing, Medical and Market Access, serve as Commercial Lead in the development of the annual advisory board and steering committee plan. Lead rollout of the plan to cross-functional key stakeholders. Manage overall execution and measurement of the plan throughout the year. In collaboration with the Brand Lead, manage planning and execution of annual steering committee with quarterly interaction.
• Manage team in the planning and execution of KTL engagements at key congresses and ensuring effective communication with the Executive team.
• Maintain detailed records of KTLs and key stakeholders, developing engagement strategies and action plans to support brand lifecycle management.
• Monitor regional and national market trends and work with RMLs to adjust KTL engagement plans in real-time to align with business objectives.
• Lead the collaboration with Sales and Marketing to identify and recruit appropriate NF1-PN thought leaders for promotional activities, ensuring alignment with broader commercial strategies.
• Ensure RML team develops and maintains productive relationships with Sales Leadership, Marketing, Market Access, and Medical Affairs to ensure cohesive implementation of marketing strategies.
• Contribute to the brand planning process, ensuring alignment on objectives and tactics.
• Manage RML team to successfully plan, execute and report on regional advisory boards and national steering committees.
• Establish clear KPIs linked to national and local plans, based on market dynamics and opportunity assessments and lead and manage quarterly reporting of performance across RMLs.
• Ensure all promotional activities adhere to relevant regulations, internal procedures, and branding guidelines.
• Oversee the development of materials such as speaker decks and resources for KTL engagement, ensuring timely execution and alignment with objectives.
• Manage the budget for all applicable activities and events, ensuring accurate reconciliation of spending and timely reporting.
• Perform other duties as assigned to support overall team objectives.

Senior Director, US NF1-PN Regional Marketing

Manager

• As a key member of the sales/commercial team, the TBM will lead sales at the territory level and serve as the primary liaison between customers and the SpringWorks organization.
• The TBM will deliver on revenue goals by executing the brand objectives through communication of approved clinical information, rigorous account planning and commercial team collaboration.
• The TBM will be responsible for appropriately promoting SpringWorks product(s) along with implementing programs and initiatives in accordance to the company and industry guidelines.
• Officially classified as working as a member of field organization, with the expectation of this role to travel and engage and with external partners, collaborators, and other third parties regularly on behalf of SpringWorks Therapeutics.
• Maintain an expert operating knowledge of all company policies and guidelines including but not limited to those addressing interactions with Healthcare Professionals, compliance and business conduct.
• Ensure compliance with all Company, industry and government laws or regulations including guidelines pertaining to ethical business practices.
• Accountable for overall territory revenue and customer support
• Achieve short and long-term sales objectives by identifying customer needs and providing solutions to create a professional relationship between the customer and SpringWorks in both the live and virtual setting, as well as, within the community/academic setting respectfully.
• Build relationships with key HCP’s, physician practices, and hospitals/clinics, practice managers across various treatment and academic settings, including major cancer centers.
• Be a territory expert having deep market, customer, product, and competitive insights. Understand the changing healthcare landscape and strategically adapt to succeed in a constantly evolving environment.
• Successfully complete ongoing training and development to include product knowledge, selling skills, goal setting, planning and analysis, use of marketing tools and clinical information and sales competencies.
• Strategically identify and enact ways to appropriately put patients and customers first, demonstrating behaviors and prioritizing those tasks which will enable delivery of medicines to patients with greater speed and increase the ability to help patients’ lives.
• Demonstrate strong critical analytic and planning skills in reviewing data, understanding trends, preparing, communicating applicable plans and embracing the digital platforms/omnichannel strategies.
• Fully participate in field coaching sessions, including receiving guidance, positive reinforcement, and corrective action where needed with a focus on the execution of accounts plans and competency development to ensure revenue targets are met.
• Work collaboratively and manage ongoing communication and tactical coordination with field and HQ colleagues.
• Work to support local/area KOL’s.
• Demonstrate competency and fluency in business plan writing and communications and presentations.

Territory Business Manager

• The US NF1-PN Regional Marketing Lead, is a crucial field-based member of the Marketing Team committed to advance our commercial potential in rare NF1-PNs and ensure the successful management of thought leader relationships.
• You will do this by creating meaningful customer experiences, helping to inspire education and therapeutic consideration for HCP and Patients.
• You will be responsible for working cross-functionally with Marketing, Sales, Market Access, Medical Affairs, Legal, Regulatory, and Compliance to shape customer engagement strategies, manage P2P efforts and key regional marketing initiatives, including congress presence and sponsorships, generate actionable insights, anticipate market trends, and uncover competitive intelligence, ensuring compliant execution of business objectives.
• This role will play a vital role in creating and executing comprehensive engagement strategy by developing a best-in-class experience with external stakeholders.
• You will be responsible for establishing and managing Key Thought Leaders and driving advocacy, identifying and cultivating relationships with emerging leaders and rising stars, managing key stakeholder relationships (e.g., academic institutions, professional associations, congress organization committees, pathway committee members), and gathering market insights to inform the development and execution of successful commercial strategies and tactics.
• You will have effective communication, excellent presentation development and delivery skills, and the ability to effectively interact collaboratively with and influence key internal and external customers including scientific leaders and internal cross-functional stakeholders, including the C-Suite.

Regional Marketing Lead – Southeast Region

Product Manager

• Contribute to annual strategy and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand success in collaboration with cross-functional and vendor partners.
• Understand the market landscape through direct patient learning opportunities and generating insights, positioning the organization as a dedicated and innovative partner
• Collaborate closely with brand marketers to align marketing tactics and share insights on patient/caregiver needs and opportunities
• Coordinate activities for patient facing congresses, institution family days, and advocacy opportunities including leading cross-functional planning meetings, logistics management, and execution of event sponsorships, presentations, exhibit development, conference material development and print fulfillment
• Deliver multi-channel patient promotional platforms and optimize the marketing mix, including point-of-care, social, web, CRM, programming, search, and print materials
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans, using a data/insights driven approach
• Develop and maintain strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.)
• Work with Marketing Operations to manage patient resource printing and fulfillment in the portal (details, inventory, downloads).
• Collaborate with broader rare tumor marketing team to ensure strategic alignment and execution across the Rare Tumor portfolio.
• Ensure legal/regulatory compliance and medical accuracy of all marketing tactics.
• Manage agency partner relationships, workflows, and related expense budgets.
• Proficient in digital marketing, omnichannel, and media tactics directed towards patients
• Manage budget on an ongoing basis and ensure spend and gating are reconciled on time & accurately.
• Perform other duties and responsibilities as assigned.

Senior Product Manager – Patient Marketing

Director

• Partner with the Global Brand teams to proactively identify needs/opportunities to inform brand strategy
• Collaborate with Global Strategic Insights (GSI) and Global Business Excellence and Innovation (GBE&I)
• Drive and consolidate brand analytics and development of global dashboards to convey brand performance, KPI achievement, and other market performance indicators
• Support planning and preparation for internal governance committee meetings
• Monitor above-market competitor activities (e.g., trials /data/ conferences) and share with key leaders
• Generate market research that informs brand strategy and long-term financial plan
• Shape competitive positioning strategies in alignment with Global Brand Leaders
• Communicate key competitive insights in a clear and timely way to leadership, the global team, and relevant regional/county partners
• Actively engage with Global Brand Teams to align on key business questions and other critical market intelligence needs
• Drive competitive monitoring and intelligence at global scientific meetings
• Demonstrate disease area and market knowledge and develop strong relationships with key customers
• Manage and strategically allocate annual budget
• Provide input into long-range revenue forecasts
• Innovative mindset to do things creatively and differently
• Perform other duties and responsibilities as assigned.

Executive Director, Global Market Insights, Analytics, Intelligence

• Partner with the Global Brand teams to proactively identify needs/opportunities to inform brand strategy
• Collaborate with Global Strategic Insights (GSI) and Global Business Excellence and Innovation (GBE&I)
• Pull through primary market research, secondary market data analytics, competitive intelligence, brand performance analytics, and forecasting
• Support preparation for various reporting and governance requirements including performance dashboards, KPI tracking, and overall brand performance tracking
• Collaborate with the Finance team to integrate global market insights to inform and influence long-term financial plans

Global Market Insights, Analytics, Intelligence Director

Brand Manager

• The Global Brand Director will be a key contributor in the design and development of brand strategy, messaging, and campaigns to ensure consistent and compelling brand presence worldwide.
• Support Global Brand Lead to develop brand strategy incl. positioning, messaging, digital frameworks
• Translate global brand strategy into actionable toolkits (e.g., messaging guides, launch checklists, best practices, etc.) for local teams, particularly ex-US
• Ensure sufficient knowledge transfer and brand strategy dissemination with local teams, while also ensuring on-the-ground perspectives are incorporated into global strategy
• Oversee global congress strategy and execution; guide local congress strategy
• Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data to lead the development and evolution of market shaping and brand building initiatives.
• Provide strategic input to the Global Brand Team
• Demonstrate and develop strong relationships with key external and internal stakeholders.
• Collaborate with cross-functional partners in Marketing, Sales, Market Access, Medical Affairs, and others as required and appropriate to define and execute tactical plans
• Ability to independently and proactively identify strategic opportunities, build plans and execute against them.
• Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis.
• Manage multiple projects and vendors and ensure high-quality and on-time delivery.
• Manage category/project budgets.
• Ensure compliant execution of all marketing strategies, materials, and tactics.
• Perform other duties and responsibilities as assigned.

Global Brand Director

• Design the market access and pricing strategy for a targeted therapeutic area and additional indications.
• Lead a team of internal market access experts to support the expanding Springworks portfolio and potentially advise on business development
• Build scalable, effective engagement strategies to inform and condition the market both pre and post launch to ensure our value proposition is understood and access hurdles will be removed to serve patients.
• Conduct market research and tactic creation in partnership with Brand team to communicate strategic imperatives and optimize value of Springworks products
• Design a value focused pricing strategy optimized for a targeted therapeutic area initial and future indications while considering financial impact and patient/ customer experience
• Advise on all functions of market access and act as “hub” for other market access functions
• Collaborate across all functions to ensure key partnerships with external customers and vendors
• Engage with entities, customers that impact the availability of Springworks Products for patients
• Interface with external organizations (vendors, payers, specialty pharmacies, PBMs, population-based decision makers, etc.)
• Plan, measure and report activity, milestones, launch readiness, post launch execution
• Collaborate across the business both field and internal
• Perform other duties and responsibilities as assigned

Senior Director, Global Value, Access & Pricing

• The Senior Director, U.S. Brand Lead of Desmoid Tumor Marketing is a crucial role within the commercial team and is responsible for leading the brand strategy, execution and measurement to support the commercial success of OGSIVEO.
• This individual is accountable developing overarching HCP and patient marketing strategies and tactics, monitoring and diagnosing brand performance, and preparing business updates for senior leadership.
• They will work closely with sales, regional marketing, market access, patient services and commercial operations teams to ensure strategic execution and a performance-oriented culture.
• This individual is required to have a deep understanding of the desmoid tumor market as well as key attributes of OGSIVEO to help position the product appropriately.
• This role will involve cross-functional collaboration, project management skills and require the lead to champion the brand both internally and externally.
• This position reports to the Vice President, U.S. Sarcoma Marketing and will have direct reports as well as work in close partnership with the broader U.S. Rare Tumor Marketing Team.

Senior Director, Brand Lead

• Shape the patient brand strategy, including a patient campaign, ensuring messaging resonates in a market with unmet need
• Understand the market landscape through direct patient learning opportunities and generating insights, positioning SpringWorks as a dedicated and innovative partner
• Lead the evolution and implementation of patient marketing strategies, messaging, and tactical execution across disease & brand campaigns
• Collaborate closely with brand marketers to align marketing tactics and share insights on patient/caregiver needs and opportunities
• Develop and execute innovative patient education tactical plans, including events, ambassador programs, advocacy engagement, PSP, point-of-care, social, web, CRM, programmatic, search, and print materials
• Lead patient identification initiatives, supporting disease awareness and diagnosis strategies
• Deliver multi-channel patient promotional platforms and optimizing the marketing mix
• Lead both direct and indirect patient/DTC communication strategies
• Provide strategic oversight for patient media plan development and performance measurement
• Partner with commercial analytics and insights teams to assess current patient market dynamics, identify opportunities to increase awareness of treatment benefit for appropriate patients, and lead primary and secondary research projects
• Contribute to the annual planning process, leading the short & long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting
• Develop and maintain strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.)
• Identify appropriate key performance indicators to measure and monitor, and lead patient cross-functional team tracking & performance analysis
• Manage agency partners, project timelines, resources, and patient marketing budgets
• Role model and foster a culture of collaboration and patient centricity
• Own and manage the patient marketing budget
• Ability to independently and proactively identify strategic opportunities, build plans and execute against them
• Ability to lead projects and make key decisions without day-to-day oversight
• Ability to effectively prioritize projects & initiatives based on aligned business objectives
• Ability to think and act strategically, drive performance, foster relationships and build internal and external alignment
• Strong communications skills and track record of effective and influential presentations to external and internal stakeholders
• Initiative, creativity, and ability to work effectively in complex, rapidly changing environment
• Possess strong business insight skills, as role is responsible for managing budgets, timelines, processes and procedures
• Proficient in digital marketing, omnichannel, and media tactics directed towards patients
• Adept in expense budget planning, tracking, and ROI measurement

Director, US Marketing

• Develop and execute key HCP strategies and programs for GOMEKLI
• Collaborate cross-functionally and manage projects
• Coordinate HCP congress activities and manage events
• Support peer to peer educational programs directed at HCPs
• Deliver Field Force training
• Define success metrics and analyze marketing performance
• Engage with global marketing team for US pull-through
• Optimize digital promotion and media strategy

Senior Product Manager

• The Senior Director, U.S. Brand Lead of NF1-PN Marketing is a crucial role within the commercial team and is responsible for leading the brand strategy, execution and measurement to support the commercial success of GOMEKLI.
• This individual is accountable for developing overarching HCP and patient marketing strategies and tactics, monitoring and diagnosing brand performance, and preparing business updates for senior leadership.
• They will work closely with sales, regional marketing, market access, patient services and commercial operations teams to ensure strategic execution and a performance-oriented culture.
• This individual is required to have a deep understanding of the NF1-PN market as well as key attributes of GOMEKLI to help position the product appropriately.
• This role will involve cross-functional collaboration, project management skills and require the lead to champion the brand both internally and externally. This position reports to the Vice President, U.S. Rare Tumor Marketing and will have direct reports as well as work in close partnership with the broader U.S. Rare Tumor Marketing Team.

Senior Director, Brand Lead, US Marketing

• Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data to lead the development and evolution of market shaping and brand building initiatives.
• Develop and execute on brand strategies to engage with key stakeholders, including but not limited to HCPs and Patients, that drive differentiated and compelling value to market segments.
• Develop and execute brand strategies and campaigns through high-quality, high-impact/engagement, innovative promotional and educational initiatives including but not limited to core promotional materials, print and digital sales force tools, promotional and/or educational programming, media planning and other NPP approaches.
• Engage with Market Research colleagues, Sales leaders, field advisory teams, and cross-functional partners to seek input into strategic and tactical planning and gather feedback and/or measure effectiveness of marketing tactics.
• Demonstrate and develop strong relationships with key customers.
• Collaborate with Thought Leader Engagement and Digital/Multichannel engagement Leads to ensure optimal activation of promotional and educational strategies and tactics (e.g., KOL engagement planning, advisory activities, multi-channel roll out of campaigns).
• Independently and proactively identify strategic opportunities, build plans and execute against them.
• Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.
• Define, track, and monitor key performance indicators for launch readiness and launch.
• Manage multiple projects and vendors and ensure high-quality and on-time delivery.
• Manage category/project budgets.
• Perform other duties and responsibilities as assigned.