SpringWorks Therapeutics

Marketing

• Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data to lead the development and evolution of market shaping and brand building initiatives.
• Develop and execute on brand strategies to engage with key stakeholders, including but not limited to HCPs and Patients, that drive differentiated and compelling value to market segments.
• Develop and execute brand strategies and campaigns through high-quality, high-impact/engagement, innovative promotional and educational initiatives including but not limited to core promotional materials, print and digital sales force tools, promotional and/or educational programming, media planning and other NPP approaches.
• Engage with Market Research colleagues, Sales leaders, field advisory teams, and cross-functional partners to seek input into strategic and tactical planning and gather feedback and/or measure effectiveness of marketing tactics.
• Demonstrate and develop strong relationships with key customers.
• Collaborate with Thought Leader Engagement and Digital/Multichannel engagement Leads to ensure optimal activation of promotional and educational strategies and tactics (e.g., KOL engagement planning, advisory activities, multi-channel roll out of campaigns).
• Independently and proactively identify strategic opportunities, build plans and execute against them.
• Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.
• Define, track, and monitor key performance indicators for launch readiness and launch.
• Manage multiple projects and vendors and ensure high-quality and on-time delivery.
• Manage category/project budgets.
• Perform other duties and responsibilities as assigned.

Director, Marketing