SpringWorks Therapeutics

Marketing

• Lead and mentor two brand teams and a regional marketing team, fostering a collaborative and high-performance culture.
• Provide guidance and support in the development and execution of marketing plans for the sarcoma portfolio.
• Conduct regular performance reviews and provide constructive feedback to team members.
• Develop and implement comprehensive marketing strategies to drive awareness, adoption, and market share of sarcoma products.
• Collaborate with cross-functional teams, including sales, medical affairs, and regulatory, to ensure consistency (where applicable), alignment and support for marketing initiatives across the sarcoma portfolio.
• Analyze market trends, competitive landscape, and customer insights to inform strategic decisions.
• Support the build, execution and measurement of a fully integrated Sarcoma omni-channel strategy grounded in compliant personalization and next-best-action.
• Define and execute a portfolio strategy that maximizes patient impact and commercial value across two sarcoma brands.
• Lead portfolio positioning, messaging, and lifecycle planning, ensuring differentiation in a competitive rare-tumor landscape.
• Drive launch readiness for new indications and line extensions with speed and precision.
• Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data for Sarcoma portfolio to contribute to the development and evolution of market shaping and brand building initiatives; Provide thought leadership for market and therapeutic area understanding across all levels of the organization.
• Contribute to the development and execution of brand positioning, messaging, and promotional campaigns for sarcoma therapies.
• Partner with Clinical, Medical and Global to shape evidence generation aligned to claims, access needs, KTL priorities.
• Monitor and analyze the effectiveness of marketing programs and adjust strategies as necessary to achieve business objectives.
• Ensure that all marketing materials comply with regulatory and compliance guidelines.
• Build and maintain strong relationships with key thought leaders, healthcare professionals, and industry stakeholders to enhance franchise visibility and credibility.
• Represent the company at industry conferences, meetings, and events to promote the sarcoma portfolio.
• Manage the marketing budget for the sarcoma portfolio, ensuring effective allocation of resources to achieve marketing goals.
• Track and report on marketing performance metrics and return on investment.
• Perform other duties as assigned to support overall team objectives.

Vice President, U.S. Sarcoma

Director

• The Regional Business Director will be directly responsible for the management and profitability of their territory and their Territory Business Managers (TBMs) including managing their performance and consistently providing quality feedback, coaching and development opportunities to set them up for success.
• The Regional Business Director will provide leadership necessary to achieve sales goals for marketed products in a region.
• Develop and maintain relationships with key physician practices, hospitals/clinics, and patient advocacy organizations.
• Ensure compliance with all Company, industry and government laws or guidelines regarding ethical standards.

Regional Business Director – Southeast Region, Sarcoma

Marketing Operations

• Develop annual national/regional congress strategy aligned to brand, launch, and evidence priorities in partnership with cross‑functional teams.
• Maintain master congress calendar, prioritization framework, and governance cadence.
• Define success metrics and learning agenda (reach, engagement, lead quality, booth traffic, content use, pull‑through).
• Lead end‑to‑end planning for major congresses (e.g., ASCO, CTOS), including timelines, run‑of‑show, risks, and Global coordination.
• Oversee exhibit booth production and logistics (design, fabrication, compliance, shipping, I&D, AV/electrical, on‑site operations).
• Manage housing, registration, travel, and badge logistics for internal teams, speakers, and vendors.
• Coordinate ancillary events and meeting spaces (KOL 1:1s, investor/analyst meetings, internal touchpoints).
• Ensure accessibility (ADA), inclusive experiences, and security/emergency protocols.
• Ensure full compliance with PhRMA, OIG, Sunshine, and company policies; manage AE/PQC reporting and medical information workflows.
• Oversee scientific vs. promotional content delineation and coordination (medical booth, promotional booth, symposia, product theaters).
• Lead RFPs, vendor/agency oversight, contract negotiation, and performance management.
• Own budget development, SOW/PO management, accruals, reconciliation, and cost optimization.
• Conduct quarterly business reviews and scorecards for key partners.
• Build dashboards for attendance, booth metrics, engagement, lead quality, MLR timing, and budget performance.
• Run pre‑ and post‑event debriefs with clear documentation and insights.
• Manage company‑driven congress apps/digital tools for attendee experience.
• Establish continuous feedback loops to refine strategy, content priorities, and operational efficiency.
• Develop standard playbooks, checklists, runbooks, and contingency plans for high‑risk elements.
• Maintain audit‑ready documentation (approvals, contracts, spend, HCP interactions).
• Advance safety and sustainability initiatives (booth reuse, print reduction).
• Support regional congress operations as needed.
• Partner with Sales Leadership to build and maintain the national playbook for field‑led exhibits at regional/state societies, hospitals, and local professional events.
• Maintain governance cadence with Brand, Compliance, Legal, and Field Leadership (approvals, calendars, go/no‑go criteria).
• Manage the Salesforce Field Exhibit Process in the 3rd‑party system; resolve sales team questions/issues and provide regular leadership reporting.
• Oversee the 3rd‑party vendor and exhibit management system.
• Own the modular booth ecosystem (pop‑ups, tabletops, backwalls, counters, ISI panels) with clear standards for sizing, messaging, and refresh cycles.
• Oversee creation, MLR review, and lifecycle management of field‑ready materials (leave‑behinds, MOA visuals, CLM/tablet content, demo devices).
• Maintain a centralized ordering portal/catalog with real‑time inventory, shipping SLAs, and version control; monitor inventory health and retire obsolete assets.
• Ensure strict compliance with PhRMA, OIG, Sunshine, state rules, and internal SOPs; define on‑site do’s/don’ts for representatives.
• Maintain audit‑ready documentation.
• Enforce quality standards for exhibit appearance, brand consistency, and professional on‑site execution.
• Define and track KPIs (coverage, traffic, engagement, leads, conversion, content use, budget adherence) and report regularly to Sales and Marketing.
• Optimize field exhibit processes, templates, and system workflows.
• Manage updates to training materials and ensure posting on SharePoint.
• Maintain a comprehensive roster of state society memberships across therapeutic areas and geographies.
• Track membership status, renewal cycles, dues, and key deadlines across all societies.
• Serve as the primary point of contact for state society administrators and association partners.
• Evaluate membership tiers, benefits, and pricing to ensure alignment with brand and field needs.
• Coordinate with Finance for timely payments, renewals, and documentation of membership spend.
• Ensure compliance review of membership applications, benefits, and any associated field activities.
• Maintain centralized documentation (contracts, invoices, benefits summaries, renewal confirmations).
• Partner with Field Leadership and Marketing to assess which societies warrant ongoing investment.
• Distribute membership benefits (lists, newsletters, advertising opportunities, event access) to relevant internal stakeholders.
• Monitor society communications for emerging opportunities (sponsorships, exhibits, content placements).
• Track KPIs such as membership utilization, engagement with benefits, and ROI indicators.
• Create and maintain a standardized operating procedure and annual renewal calendar.
• Facilitate onboarding/training for field teams on how to leverage society memberships appropriately.
• Identify opportunities to streamline or consolidate memberships for cost efficiency and better impact.
• Contribute to success of marketing operations through efficient planning and execution, and evolution and innovation.
• Perform other duties and responsibilities as assigned.

Vice President, U.S. Sarcoma

Regional Business Director – Southeast Region, Sarcoma

Senior Manager, Congress Lead – U.S. Rare Tumors Marketing Operations