Senior Director, Digital & Omnichannel Strategy

SpringWorks Therapeutics

Senior Director leading digital and omnichannel strategy within a biopharmaceutical company. Focused on HCP and patient engagement for rare tumor therapies and driving marketing excellence.

Posted 6/24/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesSenior💰 $188,000 - $283,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as the strategic omnichannel lead, translating brand objectives into integrated HCP and patient engagement strategies
Act as the digital experience architect, guiding teams on journey design, channel mix, and content sequencing
Define and evolve omnichannel roadmaps aligned to portfolio priorities and go-to-market strategy
Ensure strategies are customer-centric, insight-driven, and tied to measurable business outcomes
Translate brand positioning and assets into end-to-end omnichannel launch plans (segmentation, journeys, channel mix, content sequencing)
Ensure all touchpoints—from unbranded awareness to branded conversion—are aligned, connected, compliant, and measurable
Design journeys that accelerate adoption and create seamless experiences across field, digital, and media channels
Partner with Brand teams to align engagement strategy with customer needs and market dynamics
Design engagement strategies leveraging next-best-action to optimize channel, content, cadence, and targeting
Enable shift from campaigns to always-on, personalized omnichannel engagement
Identify and scale opportunities to apply AI, advanced analytics, and emerging capabilities
Drive innovation in content activation and customer orchestration at scale
Ensure measurement readiness (tagging, tracking, analytics) from planning through execution
Partner with Data & Analytics and IT to enable data integration, activation, and performance visibility
Define KPIs, dashboards, and test-and-learn frameworks to continuously optimize engagement
Drive accountability for performance, ROI, and continuous improvement
Lead cross-functional execution across Marketing, Field, Medical, Market Access, IT, and agencies
Establish efficient processes, governance, and ways of working to improve speed-to-market
Manage agency and partner ecosystems across media, content, and digital execution
Serve as a trusted advisor to senior leadership on omnichannel strategy and transformation
Scale repeatable frameworks and best practices across brands and launches
Stay ahead of digital, AI, and omnichannel trends (personalization, SEO/GEO, emerging channels)
Evaluate and scale new tools, platforms, and capabilities to enhance performance and experience
Elevate digital and omnichannel fluency across Brand teams
Define and evolve the long-term omnichannel capability roadmap

Requirements

What you’ll need

Bachelor's degree (business or related disciplines)
MBA or other advanced degree preferred
10+ years of experience in pharmaceutical/biotech commercial, marketing, digital, or omnichannel roles, including launch experience in specialty, oncology, or rare disease
Proven ability to translate brand strategy into omnichannel engagement, including launch planning, journey design, and execution across HCP and patient audiences
Strong expertise in end-to-end omnichannel strategy and execution (segmentation, channel mix, personalization, optimization)
Deep knowledge of digital marketing and MarTech ecosystems, including CRM/automation, web, media, social, SEO/GEO, analytics, and content operations
Experience partnering with Data, Analytics, and IT teams to enable measurement, data activation, and AI-driven capabilities
Strong leadership and influence skills, with success operating in a matrixed environment and managing cross-functional teams and agencies
Ability to serve as a strategic omnichannel thought partner, shaping experience design and engagement strategy aligned to brand objectives
Solid understanding of pharmaceutical regulatory, legal, and compliance requirements
Demonstrated ability to drive execution, manage complexity, and deliver in fast-paced environments
Proven track record of leading change, fostering innovation, and scaling new capabilities
Travel: 20% - 30% including overnight stay

Benefits

Comp & perks

Discretionary annual bonus based on individual and Company performance
Best-in-class benefits for our team of SpringWorkers

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

omnichannel strategyjourney designsegmentationchannel mixpersonalizationdigital marketingMarTech ecosystemsanalyticscontent operationsAI-driven capabilities

Soft Skills

leadershipinfluencestrategic thinkingcross-functional collaborationchange managementinnovationcomplexity managementcustomer-centricityinsight-driven decision makingperformance accountability

Certifications

Bachelor's degreeMBA or advanced degree