Director, Demand Generation and ABM
Measured
Director of Marketing
SPRING Production
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $225,000 - $275,000 per year
Job Level
Lead
About the role
- Design and lead initiatives that fuel Sprig’s pipeline and revenue growth
- Own the full marketing program, including Insights Table dinners, regional conferences, and flagship experiences like the Sprig Experience Research Summit
- Drive field marketing programs in partnership with field event managers and scale event-to-pipeline conversion playbooks
- Own marketing-sourced pipeline targets and collaborate with Sales/BDR to achieve a 60/40 pipeline split by H2 2025
- Develop and execute integrated campaigns across content and events to achieve 4x pipeline coverage
- Track performance with clear attribution, reporting, and optimization of CAC and ROI
- Elevate Sprig’s brand positioning and ensure consistent messaging across website, product launches, thought leadership, events, and sales collateral
- Develop content and thought leadership across blog, webinars, case studies, and social media and own editorial calendar
- Partner with Product to lead product launches and create messaging, positioning, and competitive battlecards
- Build sales enablement tools and collateral (ROI calculators, one-pagers, decks) to support Sales and CS
- Build and lead a lean marketing team across demand generation, field marketing, and research partners
- Own marketing budget, OTE multipliers, and alignment with revenue targets
- Report directly to the Head of Revenue and collaborate closely with Sales to convert opportunities into high-value wins
Requirements
- 10+ years of B2B SaaS marketing experience
- Proven track record scaling marketing in Series B or C SaaS companies selling into Enterprise
- Strong field marketing background, with hands-on experience driving regional events, account-based campaigns, and sales-aligned programs
- Hands-on operator who thrives in fast-moving, high-growth environments
- Excellent leadership, communication, and cross-functional collaboration skills
- Ability to travel 10-20%
