Director of Content Marketing
S&S Activewear
Director of Product Marketing – Housing
EliseAI
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $200,000 - $250,000 per year
Job Level
Lead
About the role
- Create and implement comprehensive go-to-market plans that include product positioning, messaging, and launch strategies alongside Demand Generation and other key product and business functions to ensure successful product introductions and increased growth over time
- Conduct market research to understand customer needs, market trends, and competitive landscape
- Develop clear and compelling product positioning and messaging that resonates with target audiences and differentiates our products in the market
- Work closely with product, engineering, sales, and customer success teams to align product strategies and ensure a cohesive approach to marketing products
- Oversee the creation of marketing materials, including product collateral, sales tools, presentations, and case studies, to support product launches and ongoing marketing efforts for all product updates and feature releases
- Equip the sales team with the necessary tools and knowledge to effectively sell and promote products
- Work with Sales Enablement to provide training and support to ensure consistent messaging and positioning
- Develop and maintain relationships with key customers and industry influencers to gather feedback, drive product improvements, and build advocacy
- Attract top-tier talent to join our driven team
Requirements
- 6 to 10+ years of experience in B2B technology product marketing as a hands-on individual contributor and manager with a proven track record of success in driving market penetration, product adoption and growth
- Demonstrated ability to manage the entire product marketing lifecycle, from crafting compelling product positioning and user messaging to leading successful product launches and ongoing marketing initiatives
- Proven ability to distill complex technical concepts into clear, concise, and engaging narratives that resonate with target audiences
- Excellent communication skills across written, verbal, and visual mediums, with the ability to collaborate effectively with cross-functional teams (Product, Engineering, Sales) and stakeholders
- Track record of fearlesslessly and successfully managing multiple projects simultaneously and working independently to meet deadlines
- Willingness to work in person at our office 4-5 days a week
- Willingness to work in person at our office 4-5 days a week
