EliseAI

Product Marketing

• Define and execute a comprehensive product enablement and training strategy aligned with product launches, business goals, and customer needs.
• Partner with Product, PMM, and SMEs to lead the creation of engaging and scalable training content, including video tutorials, e-learning modules, webinars, and certifications.
• Partner with product teams to ensure knowledge base and other documentation are accurate, easy to understand, and up-to date.
• Partner with Product, Product Marketing and relevant SMEs to create value-based demo scripts aligned to persona and use cases. Maintain and enable demo certification process across ramping and ramped reps.
• Use data and feedback to measure the effectiveness of training programs and documentation. Continuously iterate and improve the user learning experience.
• Work closely with product managers and PMMs to understand new features and roadmap plans, and with marketing and sales to support go-to-market strategies.
• Define and track success metrics (time-to-product proficiency, adoption rates, feature utilization, customer expansion, NPS impact) and present data-driven insights to leadership.
• Stay current on product changes, competitive landscape, and industry trends; proactively identify opportunities to improve enablement quality.
• Experiment with product knowledge testing through innovative AI approaches.

GTM Product Enablement Manager