SPRING Production

Chief Marketing Officer

• Design and lead initiatives that fuel Sprig’s pipeline and revenue growth
• Own the full marketing program, including Insights Table dinners, regional conferences, and flagship experiences like the Sprig Experience Research Summit
• Drive field marketing programs in partnership with field event managers and scale event-to-pipeline conversion playbooks
• Own marketing-sourced pipeline targets and collaborate with Sales/BDR to achieve a 60/40 pipeline split by H2 2025
• Develop and execute integrated campaigns across content and events to achieve 4x pipeline coverage
• Track performance with clear attribution, reporting, and optimization of CAC and ROI
• Elevate Sprig’s brand positioning and ensure consistent messaging across website, product launches, thought leadership, events, and sales collateral
• Develop content and thought leadership across blog, webinars, case studies, and social media and own editorial calendar
• Partner with Product to lead product launches and create messaging, positioning, and competitive battlecards
• Build sales enablement tools and collateral (ROI calculators, one-pagers, decks) to support Sales and CS
• Build and lead a lean marketing team across demand generation, field marketing, and research partners
• Own marketing budget, OTE multipliers, and alignment with revenue targets
• Report directly to the Head of Revenue and collaborate closely with Sales to convert opportunities into high-value wins

Director of Marketing