Data Analyst

• As Lead Product Data Analyst at Splitero, you will be the most senior dedicated data hire, joining our Product & Engineering team to establish the foundation for data-informed decision-making across the company. This is a hands-on, high-impact IC role. You’ll own the analytics stack, define metrics and standards, and deliver insights that shape both homeowner experience and internal team performance.
• You’ll partner directly with product managers, engineers, and operations leaders to identify opportunities, design reporting solutions, and translate raw data into actionable strategies. Your work will span marketing, sales, operations, and product usage data, giving leadership a clear lens into funnel performance, homeowner behavior, and team efficiency.
• You’ll be responsible for designing and scaling Salesforce CRM Analytics (Einstein Analytics/Tableau CRM) dashboards, dataflows, and reporting to power day-to-day decisions and long-term roadmap planning. Beyond Salesforce, you’ll leverage product analytics tools (PostHog, Mixpanel, Google Analytics) to create a unified view of homeowner journeys.
• In this role, you will:
• Define, build, and maintain Salesforce CRM Analytics dashboards and dataflows that surface product usage, homeowner behavior, and operational performance.
• Establish and standardize core KPIs across the organization, ensuring accuracy and alignment across teams.
• Partner with product and operations leaders to diagnose bottlenecks, optimize lead routing, and improve funnel performance.
• Build lead scoring models, funnel tracking, and team performance dashboards that drive measurable improvements in conversion and efficiency.
• Translate data into clear narratives for roadmap planning, initiative tracking, and operational performance reviews.
• Drive the adoption of product analytics platforms (PostHog, Mixpanel, GA) alongside Salesforce reporting to give a 360° view of the customer journey.
• Set the analytics standards, governance, and best practices that will enable future scale (permissions, dataflows, documentation).

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