Own and evolve the Salesforce strategy aligned to the customer journey and serve as the business owner of Salesforce.
Maintain alignment with IT, internal partners and executive stakeholders on Salesforce roadmap and governance.
Lead all aspects of CRM and business system implementation, optimization, and lifecycle management for customer-facing teams.
Serve as business lead for vendor selection, implementation, and administration of customer-facing tools (e.g., Gainsight, onboarding platforms, NPS platforms).
Oversee external consultants responsible for Salesforce development, administration, and architecture; define scope, priorities, and success metrics.
Grow and develop a team of Salesforce administrators and developers to support projects and enhancements.
Collaborate closely with IT, Sales, Customer Success, Marketing, Product, Implementation and Support to ensure systems drive operational efficiency.
Support AI, automation, reporting, and integration needs across teams and develop training and change management programs.
Ensure data integrity, user-friendly design, governance, documentation, and adoption across functions.
Requirements
7+ years of progressive experience leading Salesforce teams and CRM programs in high-growth or enterprise environments.
Bachelor’s Degree in information systems, computer science, business administration, data analytics or equivalent.
Proven experience managing Salesforce across the customer lifecycle, including Sales Cloud, Service Cloud, and integrations with customer success tools.