Splitero

Data Analyst

• As Lead Product Data Analyst at Splitero, you will be the most senior dedicated data hire, joining our Product & Engineering team to establish the foundation for data-informed decision-making across the company. This is a hands-on, high-impact IC role. You’ll own the analytics stack, define metrics and standards, and deliver insights that shape both homeowner experience and internal team performance.
• You’ll partner directly with product managers, engineers, and operations leaders to identify opportunities, design reporting solutions, and translate raw data into actionable strategies. Your work will span marketing, sales, operations, and product usage data, giving leadership a clear lens into funnel performance, homeowner behavior, and team efficiency.
• You’ll be responsible for designing and scaling Salesforce CRM Analytics (Einstein Analytics/Tableau CRM) dashboards, dataflows, and reporting to power day-to-day decisions and long-term roadmap planning. Beyond Salesforce, you’ll leverage product analytics tools (PostHog, Mixpanel, Google Analytics) to create a unified view of homeowner journeys.
• In this role, you will:
• Define, build, and maintain Salesforce CRM Analytics dashboards and dataflows that surface product usage, homeowner behavior, and operational performance.
• Establish and standardize core KPIs across the organization, ensuring accuracy and alignment across teams.
• Partner with product and operations leaders to diagnose bottlenecks, optimize lead routing, and improve funnel performance.
• Build lead scoring models, funnel tracking, and team performance dashboards that drive measurable improvements in conversion and efficiency.
• Translate data into clear narratives for roadmap planning, initiative tracking, and operational performance reviews.
• Drive the adoption of product analytics platforms (PostHog, Mixpanel, GA) alongside Salesforce reporting to give a 360° view of the customer journey.
• Set the analytics standards, governance, and best practices that will enable future scale (permissions, dataflows, documentation).

Lead Product Data Analyst

Sales

• Develop and implement high-level sales strategies hyper-focused on growth.
• Oversee all aspects of sales operations, including lead management, workforce planning, and resource allocation.
• Leverage data and analytics to inform decision-making, optimize sales processes, and identify trends and growth opportunities.
• Leverage Salesforce, partnering with product teams and department leaders to implement CRM best practices and develop lead management strategies.
• Present insights, sales forecasts, and report on sales performance to the leadership team and represent the Sales team in strategic planning.
• Establish and monitor team performance goals and individual expectations that align monthly origination targets with long-term business goals.
• Manage, mentor, and guide Sales Managers, equipping them with the tools to attract, hire, develop, and motivate top-performing sales teams that exceed targets.
• Execute headcount planning and talent acquisition strategies in partnership with Finance and People Operations, ensuring efficient recruitment and onboarding of elite sales talent.
• Foster a performance culture of accountability, ownership, and engagement.
• Facilitate open communication and collaboration across the Sales team and with Marketing, Finance, and Operations to drive alignment on priorities.

Sales Leader

Program Manager

• Create, manage, and execute a content calendar for blog, website, and social media channels.
• Develop and implement a comprehensive SEO strategy to drive organic growth through keyword optimization, blog posts, reviews, backlink outreach, and website improvements.
• Drive brand storytelling with homeowner testimonials and case studies.
• Develop a multi-channel content strategy that aligns with emerging AI and LLM discoverability trends.
• Contribute to full-funnel content creation, from awareness to lifecycle conversion.
• Operationalize and scale content production and distribution processes.
• Manage freelance content creators and external partners as needed.
• Provide analysis and upward reporting of content and program performance using GA4 and other tools.
• Create and share engaging social media content, staying on top of platform trends.
• Support the affiliate marketing and performance marketing programs, ensuring integration into the broader strategy.

Lead Product Data Analyst

Sales Leader

Program Manager, Content Marketing