SPAN

Senior Channel Marketer

SPAN

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $98,000 - $150,000 per year

Job Level

Senior

About the role

  • Develop and refine channel marketing plans for distribution partners and installer networks
  • Segment and prioritize target verticals and grow SPAN Authorized Installers network
  • Create sales‑enablement toolkits: slide decks, ROI calculators, specification sheets, and training materials
  • Manage demand generation and lead pass programs and design co‑marketing campaigns with partners
  • Execute targeted lead‑gen programs (webinars, tradeshows, territory-based roadshows) with channel partners
  • Produce market-specific content: case studies, white papers, videos, and application notes
  • Partner with Sales, Product, Product Marketing, and Customer Support to align messaging and influence product roadmap
  • Define KPIs and deliver monthly performance reports; participate in QBRs with key distributors and partners

Requirements

  • 5+ years of B2B channel marketing experience, ideally in construction, utility, energy, solar, or HVAC-related industries
  • Proven track record driving revenue through distribution and installer channels
  • Deep understanding of target markets: production homebuilders, utilities (IOU, muni, co‑op), custom and semi‑custom builders, solar and storage installers, HVAC/home services, and electrical contractors
  • Strong project management skills; ability to manage multiple partner initiatives simultaneously
  • Excellent written and verbal communication; excels at simplifying technical concepts for diverse audiences
  • Data‑driven mindset: comfortable with CRMs (Salesforce), marketing automation tools, and analytics platforms
  • Bachelor’s degree in Engineering, Marketing, Business, or related field; MBA or equivalent experience preferred