Product Marketing

• In the Coordinator, Global Product Marketing – Fragrance role, you will dive into the heart of product marketing, supporting the development and execution of new fragrance launches and programs from concept to commercialization over the next 3-5 years.
• Report to the Manager, Global Product Marketing – Fragrance
• Conduct fragrance market and trend research, identifying emerging olfactive directions, ingredient stories, and competitive launches to inform product strategy
• Support fragrance development process by tracking briefs, submissions, evaluations, and cross-functional feedback
• Assist in crafting detailed marketing presentations and product concept briefs that outline fragrance positioning, emotional storytelling, olfactive notes, claims, and consumer benefits
• Help define fragrance naming and concept language, ensuring alignment with Sol de Janeiro’s unique tone of voice
• Support the messaging and positioning for fragrance launches and ongoing optimizations of existing collections
• Manage translations, copy manuscripts, and artwork approvals, ensuring fragrance product stories resonate globally
• Monitor and recommend updates to fragrance Q&As, reflecting new insights from competitive analysis and consumer feedback
• Analyze fragrance performance, sales and pricing data to identify trends and performance insights, supporting strategic decision-making
• Maintain the fragrance launch calendar and ensure all stakeholders are informed of key updates and timelines
• Organize competitive fragrance sample collection and lead internal olfactive education sessions to enhance team knowledge and excitement
• Stay continuously updated on consumer and fragrance market insights to identify potential new opportunities within the beauty and fragrance space

Coordinator, Global Product Marketing – Fragrance

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