Headway

Staff Product Marketing Manager, Care Partnerships

Headway

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, New York, Washington

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Salary

💰 $195,000 - $230,000 per year

Job Level

Lead

Tech Stack

Spark

About the role

  • Play an integral role scaling Headway’s product marketing function for Care Partnerships (health systems)
  • Report directly to Headway’s Senior Manager, Product Marketing
  • Become an expert on care partnerships products, market, competitive landscape, and customers
  • Own positioning and messaging (including personas) to elevate marketing and sales motions
  • Lead product launches, coordinating with product management, marketing, comms, design, enablement, clinical, sales, CX, and ops
  • Create and deploy strategic sales trainings and assets to empower sales to position and sell commercial products
  • Act as a key voice of the customer internally and drive marketing campaigns and new product releases

Requirements

  • 7-10+ years of product marketing experience, preferably in health tech with B2B2C/Enterprise focus
  • Strong track record of driving quantifiable results
  • Empathetic and relationship-obsessed with internal collaborators and customers
  • Ability to develop product positioning, messaging, and personas
  • Experience leading product launches and cross-functional collaboration (product, marketing, comms, design, enablement, clinical, sales, CX, ops)
  • Experience creating and deploying strategic sales trainings and enablement assets
  • Comfortable in high-autonomy, fast-changing environments
  • Motivated by the opportunity to make an impact on accessible mental healthcare